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All Journal PENG: Jurnal Ekonomi dan Manajemen Jejak digital: Jurnal Ilmiah Multidisiplin
Astria Aulia Dewi
Universitas Muhammadiyah Bandung
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Analisis Studi Kelayakan Bisnis pada Usaha Kuliner Risol Mayo Astria Aulia Dewi; Resti Fauziah; Martindo Alexander; Perwito
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/wfd1fw79

Abstract

This study analyzes the business feasibility of Risol Mayo, a modern culinary venture that combines flavor innovation with tradition. The research employs a descriptive qualitative approach, including direct interviews, observations, and data analysis. Results show that, from the market perspective, Risol Mayo has strong appeal due to its unique taste and affordable price, attracting various segments, especially students. Marketing strategies through social media, pre-order systems, and promotions within campus environments are deemed effective in reaching consumers.From a technical perspective, the production process is simple and efficient, utilizing easily accessible raw materials. The business is managed individually, demonstrating flexibility despite limited capacity. Social and economic aspects reveal positive impacts through product donations to underprivileged communities and the opening of reseller opportunities. Financially, this business generates a daily net profit of IDR 168,000 with a BC Ratio > 1, indicating its feasibility for operation. In conclusion, Risol Mayo demonstrates significant potential for growth with more structured management and innovative marketing strategies. This research offers practical insights for similar entrepreneurs in managing modern culinary businesses
Analisis Kepemimpinan Digital (Digital Leadership) di Emado’s Shawarma Kopo Bandung Widiaty Nur Khofifah; Annisaa Siti Shalihah; Neng Titin Rodiah; Astria Aulia Dewi; Ai Alika
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ycceqf69

Abstract

The rapid development of digital technology, particularly after the Covid-19 pandemic, has pushed organizations across various sectors to adapt, including the food and beverage (F&B) industry. This situation demands leadership capable of integrating digital technology into the organization's operational processes, known as digital leadership. This study aims to analyze the implementation of digital leadership at Emado's Shawarma Kopo, Bandung, with a focus on technology integration, supervision and support for team performance, adaptability in digital transformation, and orientation towards organizational goals and results. This study uses a qualitative approach with descriptive methods. Data were obtained through in-depth interviews with key informants, namely the Store Manager of Emado's Shawarma Kopo, and supported by documentation studies. Data analysis was conducted using content analysis and narrative analysis with reference to the Miles and Huberman model. The results show that digital leadership has been implemented through the use of integrated digital systems, data-based performance monitoring, regular training for employees, and decision-making oriented towards achieving targets. The implementation of digital leadership has been proven to improve work efficiency, employee professionalism, and sales performance. This study is expected to provide theoretical contributions and serve as a practical reference for F&B businesses.
Co-Authors Ai Alika Annisaa Siti Shalihah Martindo Alexander Neng Titin Rodiah Perwito Resti Fauziah Widiaty Nur Khofifah