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All Journal Jurnal Pengabdian UNDIKMA Scripta Economica: Journal of Economics, Management, and Accounting
Nur Annisa
Institut Teknologi Kalimantan
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Empowering Local MSMEs through Branding, Product Design, and Digital Marketing: A Community Engagement Program at Pringgondani Market, Balikpapan Mega Silfiani; Irma Fitria; Hairul Irawan; Rianto Padli; Dewi Leonita Sari; Nur Annisa; Nadya Alivia Raaph; Kayla Salbina Zahra; M. Daffa Rivaldy Darwis; Sunrie Kristella Lastiur; Michell Patricia
Jurnal Pengabdian UNDIKMA Vol. 7 No. 1 (2026): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v7i1.18166

Abstract

This community service program aims to strengthen the capacity of micro, small, and medium enterprises (MSMEs) in branding, product design, and digital marketing in order to enhance their business competitiveness. The program was implemented through a series of training sessions and mentoring activities involving 57 MSME participants. It consisted of three main components: (1) branding and business preparation, (2) product and packaging design using simple digital tools, and (3) social media–based marketing for digital promotion. Evaluation was conducted using pre- and post-training tests, structured questionnaires, and visual documentation of product packaging. The data were analyzed using descriptive statistics and comparative analyses of participants’ test scores and design outputs. The results indicate substantial improvements in participants’ understanding of branding principles, design aesthetics, and digital literacy. Quantitatively, the average test score increased from 9.1 in the pre-test to 10.0 in the post-test, and many participants successfully redesigned their product packaging and began using social media more systematically for promotional purposes. As a result, MSME owners developed clearer product identities, more attractive packaging, and more consistent online engagement. Overall, the program demonstrates that short-term, community-based interventions can effectively enhance MSME competitiveness and digital readiness while supporting sustainable local economic growth. These findings underscore the importance of integrating creativity, technology, and community participation in MSME empowerment initiatives.
Implementasi Manajemen Risiko Framework ISO 31000 Di Area Kilang Minyak Perusahaan Energi Milik Negara Risqi'a Shauma Salsabiilla; Nur Annisa; Jesselyn Nixie Amadea; Alvianus Kristian Sumual
Journal of Economics, Management, and Accounting Vol 1 No 1 (2025): July: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/q529xd47

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi manajemen risiko berbasis ISO 31000 pada area kilang minyak perusahaan energi milik negara. Metode yang digunakan adalah pendekatan kualitatif deskriptif melalui tinjauan literatur sistematis terhadap penelitian periode 2015 - 2025. Hasil penelitian menunjukkan bahwa sebagian besar risiko berada pada tingkat menengah hingga tinggi, terutama pada kategori keselamatan dan kesehatan kerja (K3) serta operasional, seperti risiko ledakan, kebakaran, dan kecelakaan kerja. Strategi penanganan risiko yang dominan meliputi risk reduce dan risk avoid melalui peningkatan pelatihan keselamatan, pengawasan lapangan, serta penerapan prosedur dan kebijakan yang lebih ketat. Secara keseluruhan, penelitian ini menegaskan pentingnya penerapan Enterprise Risk Management (ERM) yang terintegrasi dan adaptif untuk meningkatkan efektivitas pengendalian risiko serta menjamin keberlanjutan operasi kilang minyak.
Co-Authors Alvianus Kristian Sumual Dewi Leonita Sari Hairul Irawan Irma Fitria Jesselyn Nixie Amadea Kayla Salbina Zahra M. Daffa Rivaldy Darwis Mega Silfiani Michell Patricia Nadya Alivia Raaph Rianto Padli Risqi'a Shauma Salsabiilla Sunrie Kristella Lastiur