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All Journal Ecos-Preneurs: Alahyan Jurnal Pengabdian Masyarakat Multidisiplin
Juan Syakir Haziq
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance Nursing Public Health Social Sciences Other

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Studi Literature Review: Analisis Kualitatif Penggunaan Diksi Dalam Media Sosial Facebook Juan Syakir Haziq; Usiono Usiono
Alahyan Jurnal Pengabdian Masyarakat Multidisiplin Vol. 3 No. 1 (2025): (Mei)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/ecos-preneurs.v3i1.260

Abstract

The use of diction on social media, especially on Facebook, plays a very important role in shaping perceptions, influencing opinions, and building personal or collective identities. This article aims to analyze the use of diction in Facebook posts using a qualitative approach. This research uses the discourse analysis method to understand how word choice affects communication in the digital space. In this study, data was collected through a survey. The case of state exemption was purposively selected. The results of the analysis show that the use of diction on Facebook is strongly influenced by individual communication goals, socio-cultural context, and group dynamics involved in digital interactions. The diction used can reflect the values, attitudes, and moods of its users.
Co-Authors Usiono Usiono