Garuda - Garba Rujukan Digital

The Effect of Online Marketing and Shipping Costs on Consumer Buying Interest in Dennis Orchid House Maria Renita Da Costa; Moch Nurhidayat; Warter Agustim
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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This research explores how online promotion strategies and delivery charges impact consumer buying decisions at Dennis Orchid House, both individually and collectively. The study applies a quantitative descriptive approach, targeting buyers of Dennis Orchid House. A total of 100 participants were chosen using purposive sampling. Data were obtained through structured questionnaires. The responses were processed using multiple linear regression analysis, supported by t-tests for individual variables and an F-test for combined variable influence. The analysis shows that both online marketing and delivery fees have a positive influence on purchase interest, with an R² value of 0.756. This indicates that 75.6% of the variation in consumer interest is explained by the two variables. Statistical tests confirm that both factors significantly affect consumer buying interest, as shown by significance values below 0.05. Online marketing initiatives and delivery cost policies play an essential role in shaping customer purchasing decisions. Business owners are advised to enhance their digital marketing appeal and provide flexible shipping options to attract more buyers.

Investment Feasibility Study for the Development of Salak Chips Products at PT Spirit Jaya Snack and Coffee, Malang City, East Java Warter Agustim; Stefania Maha; Nur Ida Iriani
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The purpose of this research is to evaluate the feasibility of investment in new product development at PT. Spirit Jaya Snack and Coffee. The research method used is a quantitative method, using data collection techniques through interviews, observation and secondary data analysis. The results of the study show that the development of new products at PT. Spirit Jaya Snack and Coffee is worth doing, with a Net Present Value (NPV) value of Rp. 1,262,301,332, Payback period (PP) of 11 Months and Internal Rate of Return (IRR) of 17.39%. However, the company needs to consider several factors, such as market risk, operational risk, and financial risk to ensure the successful development of new products for salak chips.

The Influence of Transformational Leadership on Employee Performance at Ampeldento Village Office, Malang Regency Korlina Kedu; Nur Ida Iriani; Warter Agustim; M. Rifa'i
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The purpose of this research is to determine the effect of transformational leadership on employee performance at the Ampeldento Village Office in Malang Regency. The research conducted is quantitative in nature. The sampling method used in this study is total sampling, resulting in a sample size of 32 respondents. The data collection technique used by the researcher is a questionnaire. The data analysis method applied is simple linear regression using SPSS version 26. The results of the study prove that transformational leadership has a significant effect on employee performance at the Ampeldento Village Office in Malang Regency, as indicated by a t-value of 4.168, which represents an influence of 64.9%. Transformational leadership influences employee performance through motivation, a clear vision, and mission.

The Influence of Education Level, Gender, and Age on Workforce Productivity at Pak Matali's Woven Bag SMEs, Junrejo District, Batu City Maria Muda Kaka; Nur Ida Iriani; Warter Agustim; Anung Prasetyo Nugroho
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The purpose of this study is to determine the effect of education level, gender, and age on labor productivity in the Handwoven Bag SME Pak Matali, Junrejo District, Batu City, both partially and simultaneously. This research uses a quantitative method. The sample is determined using total sampling technique, so the entire population is used as the research sample consisting of 32 employees of the Handwoven Bag SME Pak Matali, Junrejo District, Batu City. The data collection technique used by the researcher is a questionnaire. The data analysis method used is multiple linear regression using SPSS 25. The research results prove that the education level has a significant effect on labor productivity in SMEs with a calculated t value of 6.176, gender has a significant effect on labor productivity in SMEs with a calculated t value of 4.562, and age has a significant effect on labor productivity in SMEs with a calculated t value of 4.286. The results simultaneously indicate that education level, gender, and age significantly affect labor productivity in SMEs with an F-count value of 5.052 or 62.9%. This finding proves that improving labor productivity is supported by education level, gender, and age.

The Influence of Part-Time Job on The Financial Independence of Students (A Study on Students of The Faculty of Economics at Unitri) Valentina Ancelina Nina; Nur Ida Iriani; Warter Agustim
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The purpose of this research is to determine the effect of part-time jobs on the financial independence of students in the economics faculty of UNITRI. The research conducted is a quantitative study. The sample determination for this research uses purposive sampling, resulting in a sample size of 30 respondents. The data collection technique used by the researcher is a questionnaire. The data analysis method employed is simple linear regression using SPSS 26 software. The research results prove that part-time jobs have a significant effect on the financial independence of students in the economics faculty of UNITRI, as the calculated t value is 4.520, indicating an influence of 72.1%. Part-time jobs provide students with a source of income that can be used to meet daily needs, thereby improving the financial independence of students.

Collaboration of Actor Networks From The Hexa Helix Perspective in Tourism Development at The Buthak Mountain Climbing Base Camp - Panderman Batu City Hendra Riskianto; Muhamad Rifa'i; Warter Agustim
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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This study aims to assess the degree of collaboration between each elemental Hexa Helix and identify factors that support and inhibit tourism development at the Buthak Mountain Climbing Basecamp - Panderman, Batu City. This type of research is descriptive with a qualitative approach. A purposive sampling technique was used to determine the informant group, consisting of the Perhutani government, PT. Manggala Teknologi Nusantara as an investor, Tribhuwana Tunggadewi University Malang as an academic, the Tuyomerto Forest Village Community Institution, the Public Relations department of Buthak Mountain Climbing Basecamp - Panderman, and the Affected Community as consumers and tourists. Data analysis using the Miles, Huberman, and Saldana 2014 method consists of data collection, condensation, presentation, and conclusion. The results of the collaborative research of the network of actors with a hexa helix perspective in tourism development in Mount Buthak - Panderman, Batu City, involve many parties, such as the government represented by Perhutani as the conception, manager, and regulator of various policies, PT Manggala Teknologi Nusantara as an investor who makes investments, the Tribhuwana Tunggadewi University of Malang represented by the Dean of the Faculty of Economics as an academic, Community Institutions represented by LMDH Tuyomerto, Basecamp Public Relations as the media, and Ignasius Reza Hernando as consumers and tourists who visit Mount Buthak - Panderman, Batu City. The six actors fulfill all the elements of Hexa Helix. Each actor plays their respective roles and collaborates well in developing tourism in Gunung Buthak - Panderman, Batu City. Supporting factors include the involvement of each element of Hexa Helix and the full support of the local government and management.

The Role of Digital Marketing in Increasing Sales (Case Study on Small and Medium Enterprises at Kerupuk Singkong Cap Tawon) Anggelina Liuk; Warter Agustim; R Y Susanto
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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This study aims to investigate the role of digital marketing in increasing sales for the cassava cracker SME "Cap Tawon" in Malang, East Java, Indonesia. The study uses a quantitative approach, analyzing data from a survey involving 20 respondents (mostly women aged 24–39). It explores the impact of several dimensions of digital marketing: transaction costs, interactive communication, incentive programs, and website design. Findings show that the SME effectively utilizes various social media platforms (Facebook, Instagram, WhatsApp Business, and TikTok) for marketing purposes. Facebook and Instagram are used to present visually appealing content, while WhatsApp Business facilitates customer communication and transactions. TikTok targets a younger demographic. The results indicate a strong positive correlation between the use of these platforms and increased sales and customer reach.The study also reveals that digital marketing enables cost-effective promotional strategies while fostering customer relationships and loyalty. The SME's use of digital marketing has led to a sales increase of up to 30% and expansion into new markets.The study concludes that digital marketing is crucial for SMEs in today’s digital landscape. It highlights the importance of creating engaging content, offering incentives, facilitating customer interaction, and maintaining an appealing online presence.

The Influence of Financial Literacy and Financial Management on The Saving Interest of Final Semester Management Students (Case Study at University of Tribhuwana Tunggadewi) Maria Nining Heldi; Warter Agustim; Willy Tri Hardianto
International Journal of Management and Business Vol. 3 No. 3 (2026): July
Publisher : International Research & Development for Human Beings (IRDH)

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Students, as part of the younger generation, hold a pivotal role in fostering sustainable and responsible financial behavior. Nevertheless, evidence indicates that many continue to display consumptive habits and demonstrate limited interest in saving. This discrepancy highlights a critical gap between financial knowledge and its practical application, underscoring the need for enhanced financial literacy initiatives to bridge the divide and promote healthier financial practices among students. The purpose of this research is to analyze the influence of financial literacy and financial management on the savings interest of final semester management students at Tribhuwana Tunggadewi University, Malang. This study uses a quantitative approach with multiple linear regression analysis method. The data used are primary data obtained through distributing questionnaires to 66 respondents selected using random sampling technique. The results of the study indicate that partially, financial literacy does not significantly influence the interest in saving, as indicated by the calculated t value of 1.235, smaller than the t table of 1.669 and a significance value of 0.221, greater than 0.05. Meanwhile, financial management significantly influences the interest in saving with a calculated t value of 6.267, greater than the t table of 1.669 and a significance level of 0.000, smaller than 0.05. This indicates that financial management is a dominant variable in influencing students' interest in saving. In addition, the results of the study also show that simultaneously financial literacy and financial management influence students' interest in saving.

The Influence of Digital Financial Literacy and Trust on Fintech Lending Among Gen Z in Malang City Moch Nurhidayat; Warter Agustim; Fransiska Susanti
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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The purpose of this study was to determine the effect of digital financial literacy and trust on the use of fintech lending among Generation Z in Malang City, both partially and simultaneously. This study employed a quantitative research method. The sample was determined using a purposive sampling technique, resulting in 100 respondents. Data were collected through questionnaires. The data analysis method used was multiple linear regression with the assistance of SPSS version 26. The results showed that partially, digital financial literacy had a significant effect on the use of fintech lending with a t-value of 5.769 and a significance value of 0.001, and trust also had a significant effect on the use of fintech lending with a t-value of 4.310 and a significance value of 0.001. Simultaneously, digital financial literacy and trust had a significant effect on the use of fintech lending with an F-value of 127.088, which was greater than the F-table value of 3.097 and a significance value of 0.001. The results indicate that the higher the level of digital financial literacy and trust, the higher the tendency of Generation Z to use fintech lending services.

Implementation of Marketing Strategy in Efforts to Increase Sales of Kerosene Stove Products at Bintang Tiga Home Industry in Malang City Kristianto Orlando Yusran; R Y Susanto; Warter Agustim
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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Marketing strategy is a plan that outlines the company's expectations of the impact of various marketing activities or programs on the demand for its products or product lines in a particular target market. The aim of this study is to determine how marketing strategies increase sales of stove products. This type of research uses a descriptive method with a qualitative approach Data analysis techniques using SWOT Analysis. The results show that the market development strategy has the highest TAS value with a value of 7.03, making it the most appropriate priority strategy to be implemented by the Bintang Tiga Kerosene Stove Home Industry. The market development strategy was chosen because it was considered most capable of utilizing the internal strengths and external opportunities of the Bintang Tiga Home Industry. Marketing strategies have a very important role in increasing sales of kerosene stove products in Home Industry Bintang Tiga Malang. Amid competition from modern stoves like gas and electric stoves, kerosene stoves still have a market opportunity, particularly in certain regions and among consumer groups with specific needs and purchasing power.

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