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All Journal IRDH International Journal of Social Sciences & Humanities (IRDH IJSCH) International Journal of Management and Business
Anung Prasetyo Nugroho
Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Humanities Economics, Econometrics & Finance Social Sciences

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Financial Performance Analysis of Village Unit Cooperatives (Koperasi Unit Desa) Karangploso, Malang Regency Maria Dominika Agni; Anung Prasetyo Nugroho; Moch Nurhidayat
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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This study aimed to determine the financial performance of KUD Karangploso for the last five years by analyzing the parameters of liquidity, solvency, and profitability. This study uses a quantitative descriptive research design. The data was used as financial statements for the KUD Karangploso period 2019-2023. Data analysis using ratio analysis in the form of liquidity analysis (Current Ratio and Cash Ratio), solvency ratio (Net Worth to Debt Ratio and Debt to Equity Ratio), activity ratio (Fixed Asset Turnover Ratio and Debt to Equity Ratio), and profitability ratio (Return on Assets and Return on Equity). The analysis results show that the financial performance of KUD Karangploso, based on the solvency ratio, faces challenges in maintaining its liquidity because the ratio value is below the standard.Furthermore, the analysis of solvency ratios shows good performance, although fluctuating, and analysis of Net Worth to Debt Ratio in 2019. Moreover, the study of profitability ratios shows unhealthy financial performance (ineffective). Karangploso Village Unit Cooperative (KUD) managers need to improve the efficiency of cash management and current assets, balance the capital structure by reducing long-term debt and increasing equity, and improve the effectiveness of asset management and equity to generate optimal profits through business diversification, increased operational efficiency, and product and service innovation.
The Influence of Education Level, Gender, and Age on Workforce Productivity at Pak Matali's Woven Bag SMEs, Junrejo District, Batu City Maria Muda Kaka; Nur Ida Iriani; Warter Agustim; Anung Prasetyo Nugroho
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The purpose of this study is to determine the effect of education level, gender, and age on labor productivity in the Handwoven Bag SME Pak Matali, Junrejo District, Batu City, both partially and simultaneously. This research uses a quantitative method. The sample is determined using total sampling technique, so the entire population is used as the research sample consisting of 32 employees of the Handwoven Bag SME Pak Matali, Junrejo District, Batu City. The data collection technique used by the researcher is a questionnaire. The data analysis method used is multiple linear regression using SPSS 25. The research results prove that the education level has a significant effect on labor productivity in SMEs with a calculated t value of 6.176, gender has a significant effect on labor productivity in SMEs with a calculated t value of 4.562, and age has a significant effect on labor productivity in SMEs with a calculated t value of 4.286. The results simultaneously indicate that education level, gender, and age significantly affect labor productivity in SMEs with an F-count value of 5.052 or 62.9%. This finding proves that improving labor productivity is supported by education level, gender, and age.
The Influence of Social Media Advertisements on Instagram, Tiktok, and Facebook on Consumer Purchase Interest in Fashion Products on The Shopee Application Astiana Nehem; Cakti Indra Gunawan; Anung Prasetyo Nugroho; Elly Lestari
International Journal of Management and Business Vol. 3 No. 3 (2026): July
Publisher : International Research & Development for Human Beings (IRDH)

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Digital technology development in Indonesia has transformed communication and marketing practices, with social media emerging as a primary promotional tool due to its wide and rapid reach. In the context of intense competition in the fashion industry, companies are increasingly required to leverage platforms such as Instagram, TikTok, and Facebook to stimulate consumer purchase interest. This study aims to analyze the effect of social media advertising on Instagram, TikTok, and Facebook on purchase intention of fashion products on the Shopee application among students of Tribhuwana Tunggadewi University class of 2024. This research uses a quantitative method with data collection techniques through questionnaires distributed to 91 respondents using purposive sampling. Data analysis was conducted using multiple linear regression with SPSS. The results show that partially, Instagram and Facebook advertisements have a significant effect on purchase intention, while TikTok advertisements do not have a significant effect. Simultaneously, all social media advertising variables influence purchase intention. The coefficient of determination (R²) is 0.321, indicating that 32.1% of purchase intention is explained by Instagram, TikTok, and Facebook advertising, while the remaining is influenced by other factors outside this study. Social media advertising demonstrates differing impacts on purchase intention for fashion products on Shopee. Nevertheless, the combined influence of Instagram, TikTok, and Facebook remains significant, underscoring the importance of multi-platform strategies in strengthening consumer perceptions and driving purchase intention.
The Effect of Digital Transformation on the Effectiveness of Human Resource Management (A Study at Lowokwaru District, Malang City) Lilinda Osin; Anung Prasetyo Nugroho; Wulan Puji Lestari
International Journal of Management and Business Vol. 3 No. 3 (2026): July
Publisher : International Research & Development for Human Beings (IRDH)

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Digital transformation has not yet been fully implemented optimally in improving the effectiveness of HRM within the sub-district.  This study aims to determine the effect of digital transformation on the effectiveness of human resource management (HRM) at the Lowokwaru District Office, Malang City, where digital transformation is measured through indicators of information system utilization, document digitization, work process automation, and leadership support, while HRM effectiveness is measured through work process efficiency, accuracy of employee information, performance assessment, and employee discipline and responsibility. The research method used is quantitative with a descriptive and associative approach, with data collection techniques through questionnaires to 34 respondents of Lowokwaru District employees, and data analysis using validity tests, reliability, classical assumptions, simple linear regression, coefficient of determination (R²), F test, and t test with the help of SPSS. The results of the study indicate that digital transformation has a positive and significant influence on HRM effectiveness, so that increasing the application of digital technology in organizations needs to be continuously carried out to improve employee performance and the quality of public services.
The Effect of Digital Advertising on Consumer Purchase Intention through Brand Awareness as a Mediating Variable at CV. Tuffero Patisserie, Malang City Paskalis Puput; Anung Prasetyo Nugroho; Cakti Indra Gunawan; Nur Ida Iriani
International Journal of Management and Business Vol. 3 No. 3 (2026): July
Publisher : International Research & Development for Human Beings (IRDH)

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Digital transformation has shifted marketing strategies towards the use of more measurable and targeted internet-based advertising. This study aims to analyze the effect of Digital Advertising on Purchase Intention with Brand Awareness as a mediating variable at CV. Tuffero Patisserie in Malang City, Indonesia. The urgency of the research is based on the increasing internet penetration and e-commerce activities in Indonesia according to the Central Bureau of Statistics, which encourages SMEs to optimize digital marketing strategies empirically and measurably. The study used a quantitative approach with an explanatory design. The sample consisted of 90 respondents selected through purposive sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares-based Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0, through outer and inner model testing and bootstrapping at a 5% significance level. The results show that Digital Advertising has a positive and significant effect on Brand Awareness and Purchase Intention. Brand Awareness also has a positive and significant effect on Purchase Intention and partially mediates the relationship between Digital Advertising and Purchase Intention. These findings confirm that the effectiveness of digital advertising not only increases purchase intention directly, but also through strengthening brand awareness. Theoretically, this research enriches the literature on SME digital marketing, and practically provides a strategic basis for optimizing more effective and measurable digital advertising campaigns.
The Impact of Payment System Digitalization on Customer Satisfaction at PT. Bank Perekonomian Rakyat (BPR) Kawan, Dau District, Malang Regency Yosefina Jewarus; Anung Prasetyo Nugroho; Fitria Setyaningrum
IRDH International Journal of Social Sciences & Humanities Vol. 3 No. 2 (2026): June
Publisher : International Research and Development for Human Beings (IRDH)

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The purpose of this study is to find out how the digitization of the payment system has an impact on customer satisfaction of PT. Kawan People's Economic Bank, Dau District, Malang Regency. This research is a quantitative research that uses a causal associative approach. The population uses all active customers at PT Bank Perekonomian Rakyat (BPR) Kawan, Dau District, Malang Regency which uses digital payment system services totaling 325 people. A total of  77 people were determined through purposive sampling methods.  Instructors use surveys.  Data analysis was carried out using simple linear regression analysis. To test the hypothesis, a (partial) t-test is used. The results of multiple linear regression showed a positive regression coefficient value and a long square value (R2) of 0.567, which showed an influence contribution of 56.7%. In addition, the tcal value is greater than the ttable value (9.917 is greater than 1.992), and its significance value is 0.000, which indicates that the p-value < 0.05. Therefore, it is concluded that the digitization of the payment system has a positive and significant effect on customer satisfaction at PT. Kawan People's Economic Bank, Dau District, Malang Regency. The management of PT. Bank Perekonomi Rakyat Kawan is advised to continue to improve the quality and development of payment system digitalization in a sustainable manner, especially in terms of system reliability, transaction security, and ease of use of services, as well as strengthen digital literacy education programs for customers so that the use of digital services can run optimally and evenly.  
Co-Authors Astiana Nehem Cakti Indra Gunawan Elly Lestari Fitria Setyaningrum Lilinda Osin Maria Dominika Agni Maria Muda Kaka Moch Nurhidayat Nur Ida Iriani Paskalis Puput Warter Agustim Wulan Puji Lestari Yosefina Jewarus