Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Management and Business
Moch. Nurhidayat
Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Economics, Econometrics & Finance

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The Impact of Privacy and Data Protection Policies on Digital Marketing Strategies in The Lazada Application (Case Study on Students of University of Tribhuwana Tunggadewi, Malang, Management Study Program Class of 2021 And 2022) Elisabeth Ariyati Bui; Moch. Nurhidayat; Yuni Setyawati
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The purpose of this study was to determine the impact of privacy policies and data protection on digital marketing strategies in the Lazada application on students of Tribhuwana Tunggadewi University, Malang, Management Study Program, Class of 2021 and 2022. The type of research used was quantitative. The determination of the sample for this study used saturated sampling so that the research sample was 50 respondents. The data collection steps used by the researcher were questionnaires. The data analysis technique was multiple linear regression analysis using the SPSS program. The results of the study prove that privacy policies have a significant effect on the performance of digital marketing strategies in the Lazada application on students of Tribhuwana Tunggadewi University, Malang, Management Study Program, Class of 2021 and 2022, which means that students as digital users who are aware of the importance of data protection, give a positive response to the privacy policy implemented. Data protection does not have a significant effect on the performance of digital marketing strategies in the Lazada application for students of Tribhuwana Tunggadewi University Malang Management Study Program Class of 2021 and 2022, which means that although privacy policies are important for protecting user data, most students do not make it the main factor in assessing the effectiveness of digital marketing strategies.
The Influence of Social Media Marketing on Instagram on the Decision to Purchase Thrift Fashion Products (Study of Followers of the Instagram Account @Sechondshop.co) Agnesia Sulastri Aru; Moch. Nurhidayat; Fitria Setyaningrum
International Journal of Management and Business Vol. 3 No. 2 (2026): April
Publisher : International Research & Development for Human Beings (IRDH)

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This study aims to analyze the influence of social media marketing on Instagram on thrift fashion product purchasing decisions among followers of the account @Sechondshop.co. The study used a quantitative approach with an explanatory method. The study population was active followers of the account @Sechondshop.co, using a non-probability sampling technique. Data were collected through a questionnaire and analyzed using simple linear regression. The results of the study indicate that social media marketing has a positive and significant influence on purchasing decisions, as evidenced by a t-test with a calculated t-value greater than the t-table. The coefficient of determination (R²) of 0.755 indicates that social media marketing influences purchasing decisions by 75.5%, while the remainder is influenced by other factors outside the study. This finding confirms that social media marketing through Instagram plays a significant role in driving purchasing decisions for thrift fashion products among followers of the @Sechondshop.co account.
Co-Authors Agnesia Sulastri Aru Elisabeth Ariyati Bui Fitria Setyaningrum Yuni Setyawati