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All Journal International Journal of Management and Business
Yuni Setyawati
Management, Faculty of Economics, University of Tribhuwana Tunggadewi, Malang, Indonesia
Economics, Econometrics & Finance

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The Influence of Work Motivation, Work Environment And Work Discipline on Employee Performance in The Personnel And Human Resources Development Agency (BKPSDM) of Malang City Florianus Marto; Retno Ayu Dewi Novita; Yuni Setyawati
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The aim of this study is to determine the effect of work motivation, work environment and work discipline on employee performance in the Malang City Human Resources and Human Resources Development Agency (BKPSDM), both partially and simultaneously. Types of Quantitative Research. The population of this study is that all employees at BKPSDM Malang City were 44 people, and the technique of determining the sample using total sampling. Instrument using a questionnaire. Data analysis using multiple linear regression. Hypothesis testing using the t test (partial) and F test (simultaneous). The results of multiple linear regression obtained by the three independent variables have a positive regression coefficient value, and the coefficient of Determination of R Square (R2) is 0.784 (contribution of the independent variable to the dependent variable of 78.4%). The results of testing the t test (partial) hypothesis found that the three independent variables have a tcount > ttable value significantly < 0.05 and the results of the F (simultaneous) hypothesis testing obtained the Fcount > Ftable with a significant value < 0.05. So it was concluded that work motivation, work environment and work discipline had a significant effect on employee performance in the Personnel and Human Resources Development Agency of Malang City, both partially and simultaneously. It is recommended to the Head of the Personnel and Human Resources Development Agency Malang City of Malang City to integrate efforts to increase work motivation, the creation of a conducive work environment, and uphold holistic work discipline in employee management policies to encourage overall performance improvement.
The Influence of Total Quality Management on Operational Performance at Rayz UMM Malang Hotel Alma Karistiana; R Y Susanto; Yuni Setyawati
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The purpose of this research is to determine the effect of total quality management on operational performance at Hotel Rayz UMM Malang. This is a quantitative study. The sampling method used in this research is random sampling with 47 respondents. Data collection techniques include observation, questionnaires, literature studies, and documentation. The data analysis method is simple linear regression. The research results prove that total quality management has a significant and positive effect on operational performance at Hotel Rayz UMM Malang, as indicated by a calculated t value of 6.440, representing an influence of 66.4%. The aspects of total quality management that affect operational performance include employees focusing on providing good service to customers, conducting evaluations for continuous service improvement, employees receiving training programs for skill development, and good communication between management and employees.
Marketing Strategy of Service Products in Efforts to Increase Revenue at PAUD Kartika Pradana, Malang City Meriana Norince Bora; Agus Dwi Sasono; Yuni Setyawati; Nur Ida Iriani
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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This research discusses the marketing strategy of service products implemented by PAUD Kartika Pradana in Malang City as an effort to increase institutional income. In an era of increasingly tight competition in the early childhood education sector, institutions are required to understand market needs and develop targeted marketing strategies. The main focus of this research is how the implemented marketing strategies can attract public interest and lead to an increase in student enrollment. This study uses a descriptive qualitative method with data collection techniques through direct observation, in-depth interviews with the PAUD management, and documentation study. The results show that PAUD Kartika Pradana relies on the 7P marketing mix approach: product (educational services), competitive pricing, strategic location, active promotion through social media and local communities, competent human resources, structured service processes, and adequate physical facilities. This combination of strategies significantly contributes to building trust among parents and encouraging them to enroll their children. The findings indicate that PAUD Kartika Pradana implements a service marketing strategy based on the 7P approach (Product, Price, Place, Promotion, People, Process, and Physical Evidence). Dominant promotional strategies include word-of-mouth marketing, use of social media, and collaboration with local communities. This research concludes that implementing an appropriate service marketing strategy can be an effective solution to enhance the competitiveness and income of educational institutions.
The Impact of Privacy and Data Protection Policies on Digital Marketing Strategies in The Lazada Application (Case Study on Students of University of Tribhuwana Tunggadewi, Malang, Management Study Program Class of 2021 And 2022) Elisabeth Ariyati Bui; Moch. Nurhidayat; Yuni Setyawati
International Journal of Management and Business Vol. 3 No. 1 (2026): January
Publisher : International Research & Development for Human Beings (IRDH)

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The purpose of this study was to determine the impact of privacy policies and data protection on digital marketing strategies in the Lazada application on students of Tribhuwana Tunggadewi University, Malang, Management Study Program, Class of 2021 and 2022. The type of research used was quantitative. The determination of the sample for this study used saturated sampling so that the research sample was 50 respondents. The data collection steps used by the researcher were questionnaires. The data analysis technique was multiple linear regression analysis using the SPSS program. The results of the study prove that privacy policies have a significant effect on the performance of digital marketing strategies in the Lazada application on students of Tribhuwana Tunggadewi University, Malang, Management Study Program, Class of 2021 and 2022, which means that students as digital users who are aware of the importance of data protection, give a positive response to the privacy policy implemented. Data protection does not have a significant effect on the performance of digital marketing strategies in the Lazada application for students of Tribhuwana Tunggadewi University Malang Management Study Program Class of 2021 and 2022, which means that although privacy policies are important for protecting user data, most students do not make it the main factor in assessing the effectiveness of digital marketing strategies.
Analysis of The Compensation System in Efforts to Increase Work Motivation at CV Wewe Travel, Malang City Maria Sariyanti Hale; Yuni Setyawati; Imam Hidayat; Nur Ida Iriani
International Journal of Management and Business Vol. 3 No. 3 (2026): July
Publisher : International Research & Development for Human Beings (IRDH)

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Effective human resource management through recruitment, training, develop-ment, and performance evaluation, has been shown to significantly enhance organization-al outcomes. This study aims to analyze the compensation system implemented at CV Wewe Travel in Malang City and to examine its impact on employee work motivation. The research was conducted at CV Wewe Travel, Malang, Indonesia. It conducted from January 22 to February 22, 2026. This study employed a qualitative research approach. The research at CV Wewe Travel, Malang City, demonstrates that the company’s com-pensation system comprising basic salary, incentives, bonuses, routine wage payments, and work facilities—functions flexibly to accommodate the operational characteristics of the transportation service business. While certain divisions, such as Customer Service, do not fully meet Regional Minimum Wage standards, timely wage payments and perfor-mance-based incentives reflect the company’s commitment to employee rights and productivity. The integration of financial and non-financial rewards, including recognition and provision of work facilities, has a significant positive impact on employee motivation. By fostering both extrinsic and intrinsic drivers of performance, the compensation system effectively supports responsibility, achievement, and overall organizational sustainability.
The Role of Financial Management in Product Innovation in SMEs: A Case Study of the Keripik Lumba-Lumba Nutrition Kitchen Malang City Yohanes Baldinuci Beda; Willy Tri Hardiyanto; Yuni Setyawati
International Journal of Management and Business Vol. 3 No. 4 (2026): October
Publisher : International Research & Development for Human Beings (IRDH)

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In the era of globalization and digital transformation, product innovation has become a key factor in the competitiveness of Small and Medium Enterprises (SMEs). However, many SMEs still face limitations in financial management and sustainable innovation. The SME "Dapur Gizi Keripik Lumba-Lumba" in Malang City serves as a clear example of how financial management can drive the innovation of local products based on healthy food ingredients. This study aims to interpret the role of financial management in supporting the development of innovative products and to identify the factors influencing its effectiveness. The method used is a qualitative case study with primary data collection through interviews and direct observation using purposive sampling, along with relevant secondary data from literature studies. Data analysis was conducted through three stages: data reduction, data display, and conclusion drawing. The results show that financial management in this SME has transformed from a transactional recording function into a strategic pillar driving healthy product innovation. Its effectiveness is supported by the synergy of the owner's vision, budgetary discipline, and technological integration, which mitigate financial risks while optimizing capital allocation as a long-term investment. Funding is no longer viewed as a cost burden, but rather as an instrument to build a healthy lifestyle-based product identity. Through measurable financial governance, the SME strives to accelerate adaptation to market trends and ensure operational sustainability in the processed food industry of Malang City.
Implementation of Conflict Management in Resolving Inter-Employee Issues at CV Aurasufa Cookies, Malang Regency Maria Anita Amul; Yuni Setyawati; Noviana Yaniar Suprajitno
International Journal of Management and Business Vol. 3 No. 4 (2026): October
Publisher : International Research & Development for Human Beings (IRDH)

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This research aims to analyze the influence of location, price, and product quality on the buying interest of thrifting clothing consumers in Malang City. The research sample of 200 respondents who are active consumers of thrift shops was selected using the purposive sampling technique. The data was collected through a questionnaire with a Likert scale of 1–5 and analyzed using multiple linear regression. The research results show that partially, the variables of location, price, and product quality have a positive and significant effect on consumer buying interest. Product quality is the most dominant variable in influencing buying interest. In addition, the simultaneous test (F test) shows that the three independent variables together have a significant effect on buying interest. The practical implications of this research emphasize the importance of thrift shop managers to consider strategic locations, competitive prices, and maintaining product quality in order to increase consumer buying interest. This research is expected to be a reference for the development of marketing strategies in the thrifting industry in Malang City.
The Effect of Financial Literacy and Technology Utilization on Cash Flow Management in Creative SMEs in Junrejo Village, Batu City Yugita Serena Hasan; Yuni Setyawati; Rachmad Yusuf Susanto
International Journal of Management and Business Vol. 3 No. 4 (2026): October
Publisher : International Research & Development for Human Beings (IRDH)

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This study aims to examine the impact of financial literacy and technology utilization on cash flow management among creative Micro, Small, and Medium Enterprises (MSMEs) in Junrejo Village, Batu City, East Java, Indonesia. Employing a quantitative methodology, the research utilized a saturated sampling technique (census), selecting the entire population of 30 MSMEs as the sample. Primary data were gathered using a Likert-scale questionnaire. The analytical framework encompassed validity and reliability assessments, classical assumption testing, and multiple linear regression analysis. The empirical findings reveal that both financial literacy and technology utilization independently exert a positive and significant effect on cash flow management. Furthermore, when analyzed simultaneously, these two variables demonstrate a significant collective influence. Consequently, higher proficiencies in financial literacy combined with effective technology adoption directly translate to superior cash flow management practices. Ultimately, this research provides valuable practical insights to help MSMEs optimize their financial operations.
Co-Authors Agus Dwi Sasono Alma Karistiana Elisabeth Ariyati Bui Florianus Marto Imam Hidayat Maria Anita Amul Maria Sariyanti Hale Meriana Norince Bora Moch. Nurhidayat Noviana Yaniar Suprajitno Nur Ida Iriani Nur Ida Iriani R Y Susanto Rachmad Yusuf Susanto Retno Ayu Dewi Novita Willy Tri Hardiyanto Yohanes Baldinuci Beda Yugita Serena Hasan