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Machsun Machsun
STIE IBMT Surabaya
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Pengaruh Word Of Mouth, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Tenun Ikat Kodok Ngorek Di Kota Kediri Tahun 2025 Machsun Machsun; Abdul Halik; Siti Mujanah
Excellent Vol 12, No 2 (2025)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v12i2.2053

Abstract

This study aims to analyze the influence of word of mouth, product quality and price on purchasing decisions for Kodok Ngorekikat weaving in Kediri City.This research is an analytical observational study with a cross-sectional approach. The sampling technique used was simple random sampling. The population was all consumers of Kodok Ngorek ikat weaving in Kediri City. The sample size was 103 respondents. The independent variables were word of mouth, product quality, and price. The dependent variable was the purchasing decision. Statistical analysis used logistic regression.The results of the analysis show that word of mouth (0.005), product quality (0.001) and price (0.003) influence the purchasingdecision to Tenun Ikat Kodok Ngorek.
Analisis Faktor-Faktor Yang Mempengaruhi Loyalitas Pelanggan Di Kedai Pak Miko Kediri Tahun 2026 Machsun Machsun; Ilyas Indra; Dika Zaim Adlhan
Excellent Vol 13, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v13i1.2171

Abstract

The purpose of this study is to analyze the influence of product quality, service quality, and price on customer loyalty at Kedai Pak Miko Kediri. This study employs an observational design with a cross-sectional approach. The sampling technique used is accidental sampling. The population of this study consists of all customers of Pak Miko's shop in Kediri. The sample comprises 96 respondents. The independent variables are product quality, service quality, and price, while the dependent variable is customer loyalty. Statistical data analysis was conducted using a logistic regression test. The results of this study indicate that product quality influences customer loyalty at Kedai Pak Miko Kediri (0.010), service quality influences customer loyalty at Kedai Pak Miko Kediri (0.009), and price influences customer loyalty at Kedai Pak Miko Kediri (0.001).Product quality, service quality, and price influence customer loyalty at Kedai Pak Miko Kediri.
Co-Authors Abdul Halik Dika Zaim Adlhan Ilyas Indra Siti Mujanah