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INOVASI DAN ADAPTASI UMKM: MENGHADAPI TANTANGAN PERSAINGAN DI PASAR PORSEA Alwin Pakpahan; Weld Rezki Manik; Nani Ro Anggitasari Sirait; Fetrit Munthe; Mika Lestari Simanjuntak; Tiurma Elita Saragih
Jurnal Pengabdian Multidisiplin Indonesia (JUPEMI) Vol. 3 No. 1 (2025): Juni
Publisher : Merwinspy Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jupemi.v3i1.282

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have an important contribution to supporting regional economic growth, including in the Porsea Market area, Toba Regency. However, MSMEs are faced with various challenges, such as limited access to capital, low adoption of digital technology, lack of managerial skills, and dynamic changes in consumer preferences. As a form of real contribution to local economic empowerment, this community service activity is carried out to increase the capacity of MSME actors through a series of training, counseling, and mentoring programs focused on innovation strategies and business adaptation in facing market competition. This activity includes education on product development, social media-based digital marketing, business financial management, and the use of simple technology that supports operational efficiency. The results of the activities show an increase in the understanding and skills of business actors in managing their businesses more professionally and adaptively, including in the application of product innovation, the use of digital platforms for promotion, and more orderly financial records. In addition, the formation of a collaborative network between MSME players is an added value that strengthens the local business ecosystem. This activity is expected to be a sustainable effort to improve the competitiveness of MSMEs in the era of increasingly complex market competition
Peningkatan Pemahaman Siswa Sekolah Dasar Negeri 173632 Porsea terhadap Bahaya Narkoba melalui Kegiatan Sosialisasi di Kabupaten Toba Dwi Putri Ariska Br Nababan; Elvis F. Purba; Mika Lestari Simanjuntak; Mariska Simanjorang; Britania MK Nahampun; Yesika Marshanda Sihite
Jurnal Pengabdian Masyarakat Kesosi Vol. 8 No. 2 (2025): Juli: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v8i2.343

Abstract

Drug abuse poses a serious and growing threat to the younger generation, including children at the elementary school level. Given their developmental stage and vulnerability to external influences, it is essential to provide early education regarding the dangers of drugs to foster self-awareness and preventive behavior. This study aimed to improve the knowledge and attitudes of elementary school students toward drug abuse through a targeted awareness program. The activity took place at SD Negeri 173632 Porsea, Kabupaten Toba, involving 83 students aged 11–12 years. The method used was educational outreach consisting of interactive discussions, visual media presentations such as video screenings, and the implementation of both pre-tests and post-tests to assess knowledge and attitudinal changes. The program was carried out over two consecutive days and facilitated by a team of educators and health professionals. The results demonstrated a notable increase in students' understanding of various drug types, their negative health impacts, and strategies for prevention. Moreover, students showed increased enthusiasm in participating in discussions and demonstrated positive behavioral shifts by voicing their intentions to stay away from drugs. The findings indicate that structured and engaging drug education programs can effectively raise awareness and instill drug resistance at an early age. The study highlights the importance of incorporating such preventive education into the elementary school curriculum as part of a broader public health strategy. It also recommends ongoing collaboration between schools, parents, and community organizations to reinforce anti-drug messages and provide a supportive environment for youth development. This approach can play a vital role in safeguarding children from the risks of drug exposure and abuse.