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All Journal Jurnal Bisnis dan Manajemen Al-DYAS : Jurnal Inovasi dan Pengabdian kepada Masyarakat
Eka Milia Ningrum
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Decision Sciences, Operations Research & Management Education Social Sciences Other

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QRIS Payment Transactions as a Strategy for Enhancing the Revenue of Micro, Small, and Medium Enterprises (MSMEs): A Case Study of Sidorejo Subdistrict, Medan Tembung District Eka Milia Ningrum; Tri Inda Fadhila Rahma; Nurul Jan
Jurnal Bisnis dan Manajemen Vol. 12 No. 2 (2025): Jurnal Bisnis dan Manajemen Volume 12 Nomor 2 Tahun 2025
Publisher : Jurnal Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jbm.v12i2.16863

Abstract

Abstract: Economic growth is a key indicator of economic development progress in a region. Technological innovation can serve as a catalyst to increase the turnover of Micro, Small, and Medium Enterprises (MSMEs) by identifying suitable strategies for a given area. Therefore, this study aims to determine strategies that can enhance MSME turnover through Quick Response Code Indonesian Standard (QRIS) payment transactions. The research method employed is descriptive qualitative with SWOT analysis. Based on the IFAS calculation, the score is 2.88, where the combined strengths and weaknesses yield a positive value (X-axis). Meanwhile, the EFAS calculation result is 2.68, with the combined opportunities and threats also yielding a positive value (Y-axis). Consequently, the results demonstrate that the study yields positive outcomes and is applicable for increasing MSME turnover within a region.
Perdagangan Internasional di Era Digital: Peluang dan Tantangan bagi Negara Berkembang Eka Milia Ningrum; Dwita Sakuntala
Al-DYAS Vol 4 No 1 (2025): Al-DYAS: Jurnal Inovasi dan Pengabdian kepada Masyarakat
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/aldyas.v4i1.4793

Abstract

This study aims to analyze the opportunities and challenges of international trade in the digital era for developing countries, particularly Indonesia. A qualitative approach with a descriptive-analytical method was employed to provide an in-depth understanding of the dynamics of digital trade, including the factors influencing its success and obstacles. The research data was collected through a comprehensive literature review of official reports from international organizations such as the WTO, UNCTAD, and the World Bank, as well as related academic publications. The findings indicate that Indonesia faces several challenges in digital trade, including the need for adaptive regulations, cybersecurity issues, digital infrastructure gaps, and human resource development. However, the digital era also presents significant opportunities, such as increased access to international markets through e-commerce platforms, the growth of the fintech sector, and the potential to become a technological innovation hub in Southeast Asia. To optimize these opportunities, investments in education, digital infrastructure, and active participation in international forums are essential. This study concludes that although the challenges of international trade in the digital era are complex, the opportunities it offers can provide substantial benefits for developing countries if effectively managed.
Co-Authors Dwita Sakuntala Nurul Jan Tri Inda Fadhila Rahma