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Ardaneshwari, Yulita Septi
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Social Sciences

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Analisis Pengembangan Kewirausahaan Melalui Destinasi Wisata: Studi Pada Santera De Laponte Kota Batu Malang Nuranisah, Siti; Nurfadila, Dian; Ardaneshwari, Yulita Septi; Purwanto, I Gede Aditya; Maharani, Keysha Putri; Rachmad
JPS: Journal of Publicness Studies Vol 2 No 04 (2025): Journal of Publicness Studies
Publisher : Program Studi Administrasi Publik, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/6fj99a36

Abstract

The development of tourism destinations plays a vital role in fostering entrepreneurship and strengthening the local economy. This study aims to examine the role of the Santerra De Laponte tourism destination in Batu City in creating entrepreneurial opportunities, identify factors  influencing  tourism-based  entrepreneurship  development, and analyze management strategies in empowering local businesses. Employing a qualitative method with a descriptive approach through direct field observations, the results demonstrate that Santerra De Laponte has fostered the growth of various local enterprises such as culinary, souvenirs, photography services, costume rentals, and tourist transportation contributing to increased community income. The success of this entrepreneurial development is underpinned by innovative attractions, strategic location, excellent accessibility, and collaboration between management and the community. This study concludes that effective tourism destination management can serve as a sustainable catalyst for local entrepreneurship.
Co-Authors Anisah, Siti Nur Maharani, Keysha Putri Nurfadila, Dian Purwanto, I Gede Aditya Rachmad