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All Journal JAKBS Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Journal of Business Economics and Management
Rara Baitul Yuli Aprian
Universitas Muhammadiyah Riau
Religion Arts Humanities Dentistry Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Analisis Swot Sebagai Strategi Pengembangan Bisnis (Studi Kasus Pada Usaha Bengkel Tinjak Motor) Dian Putri Riri Arinji; Dea Natalia Purba; Putri Purnama Dewi; Rara Baitul Yuli Aprian; Ria Crisna Sianturi; Rama Gita Suci
Jurnal Akuntansi Keuangan dan Bisnis Vol. 3 No. 3 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v3i3.3717

Abstract

This study aims to analyze the business development strategy of a motorcycle repair shop using the SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis method. The background of this study is based on the increasing competition in the motorcycle repair shop sector, as well as the need for repair shops to improve service quality and competitiveness. This study uses a qualitative descriptive approach through interviews, direct observation, and documentation to identify internal and external factors that influence repair shop performance. The research results show that Bengkel Tinjak Motor has several key strengths, such as experienced mechanics, a strategic location, good customer relations, and a complete range of spare parts. However, weaknesses remain, such as limited workshop facilities and a lack of digital promotion, which are obstacles that need to be addressed immediately to ensure optimal competitiveness. In terms of opportunities, the growth in motorcycle users and the increasing demand for routine service offer potential for business development. On the other hand, threats such as competition from authorized workshops and changing customer preferences are factors that must be anticipated. Based on the recommended strategies, one of them is the WO (Weakness Opportunities) Strategy which focuses on utilizing workshop facility improvements, gradual investment in modern equipment, implementing a digital-based administration system to increase operational effectiveness, and strengthening digital promotions to reach a wider customer base. and creating a sustainable competitive advantage in the motorcycle repair service industry.
Intellectual Capital Di Indonesia: Tinjauan Literatur Zul Azmi; Rara Baitul Yuli Aprian; Dian Putri Riri Arinji; Afnelya Putri
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study aims to map the direction and research trends of Intellectual Capital (IC) studies in Indonesia using a Systematic Literature Review (SLR) approach. A total of 20 articles from SINTA 1 and 2 accredited accounting journals published between 2020 and 2024 were analyzed based on key topics, research methods, research subjects, and publication quality. The results reveal that most studies employ a quantitative approach using the VAIC™ model and regression or panel data methods, focusing mainly on the banking and manufacturing sectors. The five dominant themes include the impact of IC on financial performance, VAIC™ efficiency, IC disclosure, IC components (HC, SC, RC), and industry-specific contexts. There is a notable lack of qualitative research and exploration of non-financial sectors. These findings highlight the need for more diverse methodological approaches and standardized IC disclosure in Indonesia to enhance academic contributions and business relevance.
Pengelolaan Kebun Toga oleh Mahasiswa KKN Untuk Optimalisasi Lahan dan Edukasi Masyarakat di Kelurahan Tampan Kecamatan Payung Sekaki Adinda Khairunnisyah Fadhila; Anitya Argiyanti; Okta Triandy; Fauzan Azim; Naina Azzahra Herman; Rara Baitul Yuli Aprian; Rangga Wira Perbata; Rizky Nanda Saputra; Putri Intan Rahmayanti; firman Goliath Ardyna Siregar; Eva Nava Sari Siadari; Nesa Mutia Rani; Marsiti Jalianti Samosir; Fikri Haikal; Dina Yulia Arda; Muhammad Yudi Aldian; Rezeki Rezeki; Candra Budi Setiawan; Sardinal Saputra; Overnandes Overnandes; Very Edward Charles Sagala; Natasha Taqwa Sahara; Sri Sukma Anriyana; Sri Hilma Siregar; Surya Darma; Hermayeni Hermayeni
Jurnal Literasi Pengabdian dan Pemberdayaan Masyarakat Vol 4, No 2 (2025): September
Publisher : CV Litera Inti Aksara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61813/jlppm.v4i2.222

Abstract

Masyarakat Kelurahan Tampan, Kecamatan Payung Sekaki, masih menghadapi keterbatasan pemanfaatan lahan kosong serta rendahnya pengetahuan mengenai pelestarian tanaman obat keluarga (TOGA). Permasalahan ini berdampak pada kurangnya kesadaran dalam menjaga kemandirian kesehatan berbasis bahan alami. Program pengabdian melalui KKN Universitas Muhammadiyah Riau 2025 kelompok 10 di RT 04 RW 03 bertujuan meningkatkan kesadaran, keterampilan, dan kontribusi warga dalam mengelola kebun TOGA secara berkelanjutan. Metode yang digunakan meliputi diskusi, workshop pembuatan media tanam, serta praktik penanaman langsung oleh mahasiswa selama 20 hari dengan tanaman seperti jahe, kunyit, sereh, lengkuas, cabai, daun mint, lidah buaya, pepaya madu, dan jeruk nipis. Finishing kegiatan ditandai dengan pembuatan pojok informasi TOGA sebagai sarana literasi kesehatan. Evaluasi dilakukan melalui observasi dan wawancara, yang memperlihatkan antusiasme warga serta peningkatan kepedulian terhadap pelestarian TOGA. Dampak kegiatan tidak hanya mengoptimalkan lahan kosong menjadi produktif dan edukatif, tetapi juga memperkuat kesadaran masyarakat untuk memanfaatkan tanaman obat keluarga sebagai upaya menjaga kemandirian kesehatan. Kendala berupa gangguan hewan ternak warga diatasi dengan pemasangan pagar dan waring agar kebun tetap terjaga.
Co-Authors Adinda Khairunnisyah Fadhila Afnelya Putri Anitya Argiyanti Azmi, Zul Candra Budi Setiawan Dea Natalia Purba Dian Putri Riri Arinji Dian Putri Riri Arinji Dina Yulia Arda Eva Nava Sari Siadari Fauzan Azim Fikri Haikal firman Goliath Ardyna Siregar Hermayeni Hermayeni Marsiti Jalianti Samosir Muhammad Yudi Aldian Naina Azzahra Herman Natasha Taqwa Sahara Nesa Mutia Rani Okta Triandy Overnandes Overnandes Putri Intan Rahmayanti Putri Purnama Dewi Rama Gita Suci Rangga Wira Perbata Rezeki Rezeki Ria Crisna Sianturi Rizky Nanda Saputra Sardinal Saputra Sri Hilma Siregar Sri Sukma Anriyana Surya Darma Very Edward Charles Sagala