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All Journal EBSJ Jurnal Penelitian Progresif (JPP)
Sudarmiatin
State University of Malang
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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FROM CAMPUS TO CLASSROOM: A NARRATIVE STUDY THE CHALLENGES AND ADAPTATION OF GENERATION Z Regita Niken Ashari; Kevin Novantiko; Sudarmiatin; Mokhammad Nurruddin Zanky
Jurnal Penelitian Progresif Vol 5 No 1 (2026): SEPTEMBER 2025 - FEBRUARY 2026
Publisher : CV Naskah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jpp.v5i1.283

Abstract

As Generation Z enters their career preparation stage, they face an uncertain world shaped by rapid technological advancement. The teaching careers of Generation Z educators are marked by complex challenges emerging from education digitalization. This study explores the resilience and adaptive strategies of Generation Z teachers in confronting professional challenges in the digital era. Using a qualitative narrative approach, it examines their personal and professional experiences during the transition from university to the school environment. The findings indicate that many feel unprepared and uncertain about their teaching competencies. They must manage students’ digital learning behaviors while adapting to diverse school contexts and expectations. These experiences highlight the tension between digital fluency and professional maturity. The study emphasizes the necessity of institutional and systemic support to strengthen young teachers’ professionalism through structured career guidance, motivation enhancement, and digital competency development. Furthermore, creating supportive and equitable school environments is essential to nurture teacher resilience and adaptability. Ultimately, these efforts are vital to promote sustainable professional growth and ensure that Generation Z educators can thrive as competent, confident, and resilient professionals in the dynamic educational landscape of the 21st century.
Influencer Marketing and MSME Product Purchase Decisions: The Role of Consumer Trust Nanto Purnomo; Sudarmiatin; Wening Patmi Rahayu; Naswan Harsono
Economics and Business Solutions Journal Vol. 10 No. 2 (2026): Economics and Business Solutions Journal
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/ebsj.v10i2.16176

Abstract

This study examines the relationship between influencer marketing and consumers’ purchase decisions regarding micro, small, and medium-sized enterprise (MSME) products, with consumer trust in the promoted product as a mediator. Survey data were obtained from 160 consumers in Lamongan Regency, Indonesia, who had purchased an MSME product after encountering influencer-generated promotional content. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). Influencer marketing was positively associated with product trust (β = 0.704, p < 0.001), and trust was positively associated with purchase decision (β = 0.415, p < 0.001). Influencer marketing also retained a significant direct relationship with purchase decision (β = 0.382, p < 0.001). The indirect effect through trust was significant (β = 0.292, p < 0.001), supporting partial mediation. By distinguishing trust in the promoted MSME product from trust in the influencer, this study clarifies one pathway through which influencer communication is associated with consumers’ purchase decisions in a local MSME context. The findings suggest that influencer content should be credible, relevant, and informative, while product performance should substantiate the claims communicated.
Co-Authors Kevin Novantiko Mokhammad Nurruddin Zanky Nanto Purnomo Naswan Harsono Regita Niken Ashari Wening Patmi Rahayu