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All Journal At-Tawazun, Jurnal Ekonomi Syariah Al-amiyah : Jurnal Ilmiah Multidisiplin
Siti Latifaturrohmah
STAI Sangatta Kutai Timur
Religion Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ANALISIS STRUKTUR PASAR DAN STRATEGI PERSAINGAN PADA TOKO KUE BEPPA JANDA LAPAK MEMEY Alya Rafeyfa Asyla; Siti Latifaturrohmah
At-Tawazun, Jurnal Ekonomi Syariah Vol. 14 No. 01 (2026): Juni
Publisher : Ekonomi Syariah STAI Sangatta Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55799/tawazun.v14i01.826

Abstract

Understanding market structures and competitive strategies is important for the sustainability of small and medium-sized enterprises (SMEs) in the culinary sector. Beppa Janda Lapak Memey Cake Shop was selected because it has successfully survived amid intense local market competition. This study aims to analyze the market structure and competitive strategies implemented by the business. This study employed a descriptive qualitative method through interviews, observations, and documentation involving the owner and employees, supported by relevant literature. The findings indicate that the business operates within a market structure that closely resembles perfect competition, where prices are determined by market demand and supply. The competitive strategies adopted include affordable pricing, product innovation, and customer-friendly service. These strategies have proven effective in enhancing customer loyalty and strengthening the business's competitiveness in the local culinary market.
Konflik Sosial dan Ancaman Radikalisme dalam Masyarakat Multikutural : Studi Kasus di Sangatta Utara, Kutai Timur Nur Aini Hidayah; Siti Latifaturrohmah; Anis Sa’adah
AL-AMIYAH: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2025): September-Desember
Publisher : Yayasan Miftahul Ulum Sangatta Kutai Timur (KEP. MENKUMHAM RI No. AHU-0014779.AH.01.04.Tahun 2018) bekerjasama dengan Jurusan Tarbiyah STAI Sangatta Kab. Kutai Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71382/aa.v2i3.292

Abstract

Social conflict and religious radicalism that occurred in North Sangatta, East Kutai, as part of the dynamics of a multicultural society. The main focus of the study is the form and characteristics of social conflict in the multicultural society of North Sangatta, the form of characteristics of social conflict in the multicultural society of North Sangatta to determine the form and characteristics of social conflict that arises amidst ethnic, cultural, and religious diversity, and to analyze the extent of the role of religious leaders, local governments, and educational institutions in handling the conflict and preventing the development of radical religious understanding. The approach used is a qualitative approach with field study methods, in-depth interviews, and documentation. The results of the study show that social conflict in this area tends to be horizontal and is triggered by differences in social identity and group interests. Meanwhile, collaborative efforts between community leaders, religious institutions, and the government show an important role in building dialogue, tolerance education, and strengthening the values ​​of diversity as a form of prevention against radicalism. This study is expected to be a contribution to strengthening social integration and peace in multicultural areas.
Co-Authors Alya Rafeyfa Asyla Anis Sa’adah Nur Aini Hidayah