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All Journal At-Tawazun, Jurnal Ekonomi Syariah
Alya Rafeyfa Asyla
STAI Sangatta Kutai Timur
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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ANALISIS STRUKTUR PASAR DAN STRATEGI PERSAINGAN PADA TOKO KUE BEPPA JANDA LAPAK MEMEY Alya Rafeyfa Asyla; Siti Latifaturrohmah
At-Tawazun, Jurnal Ekonomi Syariah Vol. 14 No. 01 (2026): Juni
Publisher : Ekonomi Syariah STAI Sangatta Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55799/tawazun.v14i01.826

Abstract

Understanding market structures and competitive strategies is important for the sustainability of small and medium-sized enterprises (SMEs) in the culinary sector. Beppa Janda Lapak Memey Cake Shop was selected because it has successfully survived amid intense local market competition. This study aims to analyze the market structure and competitive strategies implemented by the business. This study employed a descriptive qualitative method through interviews, observations, and documentation involving the owner and employees, supported by relevant literature. The findings indicate that the business operates within a market structure that closely resembles perfect competition, where prices are determined by market demand and supply. The competitive strategies adopted include affordable pricing, product innovation, and customer-friendly service. These strategies have proven effective in enhancing customer loyalty and strengthening the business's competitiveness in the local culinary market.
KONFLIK SUMBER DAYA ALAM ANTARA MASYARAKAT LOKAL DAN PERUSAHAAN PERKEBUNAN KELAPA SAWIT PERSPEKTIF EKONOMI DAN EKOLOGI POLITIK DI TELUK SINGKAMA KUTAI TIMUR Jamila Jamila; Herma Puspa Sari; Alya Rafeyfa Asyla; Siti Latifaturrahmah
At-Tawazun, Jurnal Ekonomi Syariah Vol. 14 No. 01 (2026): Juni
Publisher : Ekonomi Syariah STAI Sangatta Kutai Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55799/tawazun.v14i01.1062

Abstract

This study aims to analyze the form of natural resource conflict between local communities and oil palm plantation companies and their efforts to resolve them in Singkama Bay, South Sangatta District, East Kutai Regency, using an economic and political ecology perspective. This research uses a descriptive qualitative approach. Data were obtained through interviews, observations, and documentation involving local communities, community leaders, company representatives, and the government. Data were analyzed using Miles and Huberman's interactive model, then interpreted through a political ecology perspective by paying attention to economic interests, resource access, and power relations between actors. The results of the study showed that conflicts include three interrelated aspects, namely land tenure, access to natural resources, and environmental impacts. Conflicts are strengthened by differences in economic interests as well as inequality of access and bargaining positions between communities and companies. Efforts to resolve through deliberation, dialogue, mediation, government involvement, and corporate social responsibility programs are relatively effective in reducing tensions, but have not fully resolved substantive issues, especially related to land rights, compensation, and equitable access to resources. Conflict resolution requires more participatory, transparent, and equitable resource governance that considers economic, social, and environmental interests in a balanced manner.
Co-Authors Herma Puspa Sari Jamila Jamila Siti Latifaturrahmah Siti Latifaturrohmah