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All Journal Hayula: Indonesian Journal of Multidisciplinary Islamic Studies
Ali Masykur
Universitas Islam Syarif Hidayatullah, Jakarta, Indonesia
Religion Social Sciences

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Halal Tourism Development at Santen Sharia Beach, Banyuwangi: Opportunities, Challenges, and Sustainable Integration with Local Islamic Traditions Endang Mintarja; Ali Masykur; Oneng Nurul Bariyah
Hayula: Jurnal Indonesia Studi Islam Multi-disiplin Vol 10 No 2 (2026): Hayula: Indonesian Journal of Multidisciplinary Islamic Studies
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/hayula.010.02.06

Abstract

Halal tourism has emerged as a global competitiveness strategy, yet its implementation often faces a misalignment between global standards and local socio-cultural realities. This study analyzes the development of halal tourism at Santen Sharia Beach, Banyuwangi, through a qualitative approach. By integrating SWOT analysis with socio cultural and sustainability perspectives, we identify that the destination’s development is characterized by a "conceptual misalignment" between global inclusive discourse and local symbolic implementation. To resolve this, this study proposes a Glocalized Halal Tourism Governance Framework consisting of three interrelated dimensions: institutional integration, cultural embeddedness, and sustainability-oriented governance. The findings suggest that halal tourism is not merely a branding strategy but a complex governance model requiring the reconciliation of global Muslim-friendly frameworks with local cultural vernaculars. This study contributes to halal tourism scholarship by proposing a shift in analytical focus from market-oriented approaches toward a governance adaptation model, providing a preliminary conceptual reference for culturally diverse destinations.
Co-Authors Endang Mintarja Oneng Nurul Bariyah