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All Journal Jurnal Ilmu Komunikasi
Roni Setia Nugraha
Politeknik Caltex Riau
Languange, Linguistic, Communication & Media

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Strategi Komunikasi Institusional: Model Implementatif Pembangunan Reputasi dan Daya Saing Politeknik Vokasi Roni Setia Nugraha; Edi Tri Prayitno; Ade Irda Savitri
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6650

Abstract

Achieving superior institutional accreditation places a university in a new strategic phase that demands more focused and sustainable communication management. This study analyzes the communication strategy of Politeknik Caltex Riau after gaining superior accreditation and explores the role of communication in building reputation and competitiveness within vocational higher education. Using a qualitative case study approach, data were collected through in-depth interviews with key informants, observation of communication practices, and analysis of institutional documents and digital content. Thematic analysis was applied to identify patterns and meanings in the strategies used. The findings show a shift in communication orientation from promotional activities to a reputation-based approach grounded in performance evidence and institutional values. The post-accreditation strategy is supported by the internalization of IDEAL values in internal communication, consistent institutional identity management, strategic use of digital media as the institution’s main representation, and strengthened external relations and stakeholder collaboration. This integrated approach contributes to increased public trust and improved stakeholder perceptions. The study concludes that communication after superior accreditation functions as a strategic tool for enhancing reputation and competitiveness in vocational higher education. These findings offer both practical and conceptual insights to guide the development of institutional communication strategies in similar educational settings.
Analisis Internalisasi Nilai Institusional IDEAL di Politeknik Caltex Riau Lailanisa Fadlilani; Roni Setia Nugraha; Zainal Arifin Renaldo
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i2.6808

Abstract

This research aims to analyze the internalization of IDEAL (Integrity, Dignity, Excellence, Agility, and Loyalty) institutional values within the Caltex Riau Polytechnic (PCR) and identify challenges and opportunities to strengthen them through organizational communication. The IDEAL value has been established as the foundation of organizational culture since it was listed in the 2023 Institutional Statute and has become a reference for the behavior of the academic community. This study uses a descriptive qualitative approach with observation techniques, in-depth interviews, and analysis of institutional documents. The results of the study show that the value of IDEAL has been integrated in official documents and formal activities of the institution. Lecturers and employees show a relatively consistent internalization of values through work practices, even though they are not supported by measurable behavioral indicators. Meanwhile, at the student level, the internalization of values is still at the introduction stage and is symbolic. The research also found irregularities in communication between units and the use of digital media that have not been managed strategically. These findings confirm the need for a structured, participatory, and adaptive value communication system for the digital ecosystem to strengthen the overall internalization of IDEAL values.
Co-Authors Ade Irda Savitri Edi Tri Prayitno Lailanisa Fadlilani Zainal Arifin Renaldo