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All Journal Jurnal Ilmu dan Teknologi Kelautan Tropis Jurnal Media Akuakultur Indonesia
Amalia Febryane Adhani Mazaya
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Earth & Planetary Sciences Immunology & microbiology Library & Information Science

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Influencing Factors Analysis of Marine Tourism Demand in the Sanggar Beach Area, Tulungagung Amalia Febryane Adhani Mazaya; Fitriana Wulan Ramadhani; Anissa Aprilia Nurkhasanah; Mentari Puspa Wardani
Jurnal Media Akuakultur Indonesia Vol 5 No 3 (2025): Indonesian Journal of Aquaculture Medium
Publisher : Program Studi Budidaya Perairan Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/74r4v840

Abstract

Sanggar Beach in Tulungagung Regency has marine tourism potential based on its natural landscape, coastal beauty, and green turtle conservation value. However, limited accessibility, basic facilities, and safety risks hinder increasing tourism demand. This background necessitates a study of the factors influencing tourist interest. The purpose of this study is to analyze the variables influencing tourism demand to Sanggar Beach and formulate recommendations for sustainable destination management strategies. The research method was conducted through a field survey, interviews, and questionnaires distributed to 30 tourists using a purposive sampling technique. Data were analyzed quantitatively using multiple linear regression, complemented by descriptive analysis of tourist characteristics and the condition of attractions, accessibility, and amenities. The results indicate that the majority of tourists are young (15–25 years old), have a high school or bachelor's degree, have low to middle incomes, and are predominantly private sector workers and students. The regression analysis showed a very strong relationship (R = 0.90) with an R² = 0.80, meaning that 80% of the variation in tourism demand can be explained by the research variables. Simultaneously, independent variables significantly influence demand, although partially no significant effect was found at the 5% level, except for age, which approached significance (p = 0.0531). Facility evaluations show that attractions are excellent, the turtle hatchery is quite good, road access is considered poor, while amenities are mostly adequate but need improvement, especially the gazebo. In conclusion, tourism demand to Sanggar Beach is influenced by demographic factors and destination quality, with accessibility and facilities as the aspects that need the most improvement. Strategies to strengthen attractions, improve infrastructure, and improve amenities will support sustainable tourism growth.
Economic Value of Coastal Resources based on Ecotourism Activity in the Sanggar Beach, Tulungagung Amalia Febryane Adhani Mazaya; Agrilina Pramesthi Dua; Pribadi Elrika Wafa Sabrina; Nurkhasanah Anissa Aprilia; Rini
Jurnal Ilmu dan Teknologi Kelautan Tropis Vol 18 No 1 (2026): Jurnal Ilmu dan Teknologi Kelautan Tropis
Publisher : Department of Marine Science and Technology, Faculty of Fisheries and Marine Science, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jitkt.18.1.71039

Abstract

This study was conducted to calculate the economic value of coastal resources based on ecotourism activities at Sanggar Beach, Tulungagung, East Java, Indonesia. As a turtle nesting habitat and tourist destination, Sanggar Beach offers ecological and economic value. However, economic values such as non-market benefits are often overlooked in tourism assessments. In fact, economic assessment is one of the inputs for sustainable coastal tourism destination management. Therefore, a mixed approach was used with a decision tree model to describe tourist characteristics, the Travel Cost Method (TCM) to analyze tourism demand, Principal Component Analysis (PCA) to describe the relationship between demographics and tourism demand, and consumer surplus analysis to calculate economic value. Data were collected from 30 tourists selected purposively through a structured questionnaire. The results show that travel costs, age, education, and income are predictors of tourism demand with the age being a ignificant predictor. The decision tree model further showed that older visitors reported higher levels of satisfaction, while younger groups were more influenced by socioeconomic factors. PCA revealed that the first two components explained 73,9% of the total variance, simplifying the analysis of visitor characteristics. Consumer surplus was estimated at IDR 64.016 per visitor, with the economic value of tourism activities projected at around IDR 18,064,987,438.00 per year. These results indicate that the indirect benefits of conservation areas can be considered in supporting sustainable ecotourism strategies, such as determining entrance fees and area incentives.
Co-Authors Agrilina Pramesthi Dua Anissa Aprilia Nurkhasanah Fitriana Wulan Ramadhani Mentari Puspa Wardani Nurkhasanah Anissa Aprilia Pribadi Elrika Wafa Sabrina Rini