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All Journal ETNIK : Jurnal Ekonomi dan Teknik Bima Journal : Business, Management and Accounting Journal
Imbrani, Hari
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Pengaruh Discount Policy Terhadap Tingkat Penjualan Imbrani, Hari
Jurnal Etnik: Ekonomi-Teknik Vol 1 No 1 (2021): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.33 KB) | DOI: 10.54543/etnik.v1i1.11

Abstract

The discount policy applied by the company will affect the level of sales, how the company applies the discount policy and how the sales level increases due to the policy and how much influence the implementation of this discount policy has on the company's sales level. This type of research is descriptive statistics with a correlational approach. The study concludes that discount policy has an effect on increasing sales at PT. Lembang Abadi Indah Bandung by 93%, the remaining 7% is influenced by factors, the magnitude of the significant influence is with a very strong relationship between the two variables, namely 0.965, the relationship is functionally with a linear regression approach, namely Y = 1.650. 267 + 13,687X, the results of the hypothesis test state that Ho is rejected and Ha is accepted because t count (10.335) > t table (4.473).
Digital Transformation in Sharia Mutual Fund Marketing: A Systematic Literature Review in Indonesia (2015–2025) Setiawati, Liya; Istiqomah, Yuliani; Imbrani, Hari
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 2 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.2.1065-1078

Abstract

Purpose: This study aims to explore the transformation of digital strategies in the marketing of Islamic mutual funds within the context of the digital economy. This research is important due to the increasing awareness among Muslim investors to prioritize Sharia-compliant investments supported by technological advancements. Methodology: A qualitative approach using a Systematic Literature Review (SLR) was employed, supported by Watase Uake, a bibliometric software that enables article classification, keyword mapping, and thematic visualization of academic literature. Results:  The review highlights that digital platforms, mobile applications, social media, and AI-powered tools are central to promoting Sharia mutual funds. Key strategies include educational campaigns, influencer-driven content, and personalized recommendations.. Findings:  There is a growing engagement from Gen Z and millennial Muslim investors, alongside the adoption of technologies such as blockchain and robo-advisors to enhance transparency and trust. However, challenges remain in digital literacy, regulatory clarity, and equitable access.. Novelty: The novelty of this research lies in its comprehensive bibliometric mapping of digital marketing strategies specific to Sharia-compliant investment products. Originality: Its originality stems from synthesizing Islamic financial marketing with recent digital transformation trends. . Conclusion:  The study concludes that while digital marketing opens broad opportunities, challenges in literacy, regulation, and equitable access remain. Type of Paper: Systematic Literature Review (SLR)
Co-Authors Liya Setiawati Yuliani Istiqomah