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All Journal Jurnal Bina Praja JURNAL PENDIDIKAN TAMBUSAI MDP Student Conference
Rahmawati, Titi
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Sistem Kepercayaan Tokopedia dalam Meningkatkan Pembelian Pelanggan Firmanysah, Wahyu; Ghibran, Maulana; A'isyah, Siti; Anisyah, Siti; Rengganih, Riri; Rahmawati, Titi
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7233

Abstract

This study aims to analyze customer confidence in purchasing decisions with purchase interest as an intervening variable in Tokopedia E-Commerce. This type of research is qualitative using the literature study method. The result of this study is that customer trust has a positive effect on purchasing decisions with purchase interest as an intervening variable in tokopedia E-Commerce and efforts made by tokopedia to increase customer trust.
Pengaruh Jenjang Pendidikan, Skala Usaha dan Lama Usaha terhadap Penggunaan Informasi Akuntansi (Studi Empiris pada Pelaku Usaha di UMKM Brebes Bermartabat) Aeni, Kartika Nurul; Wulandari, Hilda Kumala; Rahmawati, Titi
Jurnal Pendidikan Tambusai Vol. 8 No. 1 (2024): April 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v8i1.13914

Abstract

Usaha mikro kecil dan menengah (UMKM) merupakan jenis usaha yang dikelola oleh kelompok masyarakat maupun keluarga. Usaha mikro kecil menengah (UMKM) Brebes Bermartabat berkomitmen meningkatkan keterampilan masyarakat di Brebes sendiri. Permasalahan yang ditemui di lapangan adalah rendahnya penggunaan informasi akuntansi dalam hal ini internet untuk memasarkan produk-produk UMKM. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh jenjang pendidikan, skala usaha dan lama usaha terhadap penggunaan informasi akuntansi pada pelaku usaha di UMKM Brebes Bermartabat. Penelitian ini mengambil studi empiris di Kabupaten Brebes dan objek penelitiannya yaitu pelaku usaha di UMKM Brebes Bermartabat. Teknik pengambilan sampel dalam penelitian ini adalah total sampling. Total sampling adalah teknik pengambilan sampel dimana jumlah sampel sama dengan populasi. Populasi dalam penelitian ini adalah pelaku usaha di UMKM Brebes Bermartabat sebanyak 76 pelaku usaha. Sampel yang digunakan yaitu sebanyak 76 sampel. Data yang digunakan merupakan data primer. Data diolah menggunakan SPSS versi 17. Hasil penelitian ini menunjukan bahwa: 1. jenjang pendidikan secara parsial berpengaruh positif dan tidak signifikan terhadap penggunaan informasi akuntansi, 2. skala usaha secara parsial berpengaruh positif dan signifikan terhadap penggunaan informasi akuntansi, 3. lama usaha secara parsial berpengaruh negatif dan signifikan terhadap penggunaan informasi akuntansi, 4. jenjang pendidikan, skala usaha daan lama usaha secara simultan berpengaruh positif dan signifikan terhadap penggunaan informasi akuntansi.
Nudge on Choice Architecture: Effectiveness of Economic Recovery Policy and Irrational Behavior Predictions Rahmawati, Titi
Jurnal Bina Praja Vol 14 No 2 (2022)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.14.2022.239-250

Abstract

Economic recovery policy in low-income communities is a priority of the government in tackling the tidal wave of the economy during the COVID-19 pandemic. This study aims to map the government's priorities and rapid action in its careful planning also implementation. The challenge is how society has a drive about a wide range of choices that have many possibilities, namely maximizing added value to the aid or fulfilling desires that approach irrational behavior. Therefore, encouragement is needed by every individual to choose choices that are in line with the government's policy objectives to eliminate or eliminate extreme poverty. The method used is an analysis of social science and behavioral science with circumplex strategy, which is further analyzed in correlation with quantitative methods using Kendall W. Test analysis and continued double regression. The results showed that encouragement had a positive and insignificant influence on the effectiveness of BLT policies; predictions of irrational behavior have a negative and insignificant influence on the effectiveness of BLT policies; And together, nudge and irrational predictably have a positive and significant influence on the effectiveness of Top Up BLT policies. Recommendations on the encouragement in improving the architecture of choice are the collaboration between the program implementation team and related stakeholders; irrational behavior predictions are anticipating irrational behavior tendencies by understanding the vulnerability of preconditions and conditions in the implementation of the program; the maintenance of the commitment of the central and local government and village government in enforcing regulations.
Co-Authors A'isyah, Siti Aeni, Kartika Nurul ANISYAH, SITI Firmanysah, Wahyu Ghibran, Maulana Rengganih, Riri Wulandari, Hilda Kumala