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All Journal Journal of Tourism Destination and Attraction Global Research on Tourism Development and Advancement (GARUDA) AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Abdi Masyarakat Journal of Business on Hospitality and Tourism
Puspita, Nungky
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Analysis of Information Search Behaviour Based on The Age of Indonesian Outbound Traveler Batari Toja, Tenri Muthia; K. Kausar, Devi Roza; Puspita, Nungky; Yuan, Yulan
Stupa Vol 3 No 2 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.3.2.73-85

Abstract

This study aims to determine trends in choosing information channels and conducting overseas travel activities with a focus on "Analysis of Information Search Behaviour based on the age of Indonesian Overseas Tourist”. The factors tested in this study are information source search behavior that influences the choice and ease of access chosen as Univariate Variables with classification based on the age of Indonesian tourists planning to go abroad. The research design used is a quantitative approach. The population in this study is the Indonesian population who will plan an overseas trip represented by 200 samples. The technique is nonprobability sampling with non-probability sampling methods, through purposive sampling. The analytical method used is the analysis of the use of Pie chart and the F test (anova analysis). The results showed that there were no differences in the average information source search behavior that influenced the choice and ease of access chosen based on the age characteristics of Indonesian overseas tourist. Personal sources are chosen as sources of information that influence choices because interpersonal communication is the most effective type of communication to change attitudes and opinions. The travel agency was chosen for the ease of access because it provides tangible services to tourists.
PENILAIAN ASET WARISAN BUDAYA MENGGUNAKAN MARKET APPEALROBUSTICITY MATRIX DI MASJID SRI ALAM DUNIA SIPIROK KABUPATEN TAPANULI SELATAN PROVINSI SUMATERA UTARA Harahap, Roito; Puspita, Nungky
Journal of Tourism Destination and Attraction Vol 12 No 2 (2024): Journal of Tourism Destination and Attraction
Publisher : Fakultas Pariwisata Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/tourism.v12i2.7279

Abstract

Cultural heritage assets are something uniquely valuable from a society or group that is inherited from previous generations and then preserved for future generations. The research design used is mixed methods with quantitative data acting as the main data and qualitative data serving as supporting data in this research. The research results obtained are the preservation of cultural heritage at the Sri Alam Dunia Sipirok Mosque based on the protection aspect, namely by carrying out weekly and routine building maintenance, preventing damage to the main building. In terms of development, it has results by improving community welfare. In the assessment of cultural heritage assets, the results of weighting market appeal and robusticity are included in the high attractiveness category, where the Sri Alam Dunia Sipirok Mosque has high attractiveness and building durability. This has the potential to be used as a recommendation for historical tourist attractions in the area.
Pengembangan Komponen Pariwisata 3A Berbasis Lansekap Budaya Sunda Puspita, Nungky; Kausar, Devi Roza K.; Firmansyah , Riza
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.55

Abstract

Strategi dalam mengembangkan komponen pariwisata 3A (Atraksi, Aksesibilitas dan Amenitas) Kampung lembur sawah memiliki potensi atraksi wisata budaya dan alam yang sangat menarik perhatian. Namun dalam pengembangan atraksi budaya di kampung wisata lembur sawah, Yang mana dalam pengelolaan pengembangan kampung wisata disini belum merata. Maka dalam penelitian ini akan diadakannya pengembangan komponen pariwisata 3A berbasis landsekap budaya sunda di saung eling kelurahan Muhyaharja. Dalam penelitian ini memiliki tujuan selain untuk pengembangan potensi wisata desa ini juga sebagai Laboratorium nyata bagi mahasiswa dalam menyalurkan segala ilmu yang telah dimiliki dan bermanfaat kepada masyarakat. Target khusus yang ingin dicapai dari kegiatan program kemitraan masyarakat ini adalah masyarakat kampung Lembur Sawah khususnya yang berada disekitaran saung eling yang mana dapat mengembangkan komponen pariwisata 3A seperti pengembangan atraksi budaya yang dimiliki serta perbaikan amenitas dan penataan aksesibilitas menuju lokasi saung eling.   Strategy in developing the 3A tourism component (Attractions, Accessibility and Amenities) Kampung Overtime Sawah has the potential for cultural and natural tourist attractions that are very attractive. However, in the development of cultural attractions in the Belu Sawah tourist village, the management of the development of the tourist village here has not been evenly distributed. So in this research there will be a development of 3A tourism components based on the Sundanese cultural landscape in Saung Eling, Muhyaharja sub-district. This research aims, apart from developing the tourism potential of this village, as well as being a real laboratory for students to channel all the knowledge they have and be useful to the community. The specific target to be achieved from this community partnership program activity is the Lembur Sawah village community, especially those around Saung Eling, who can develop 3A tourism components such as developing cultural attractions as well as improving amenities and arranging accessibility to the Saung Eling location.
Pengaruh Experiental Marketing Terhadap Minat Berkunjung Kembali Desa Wisata Sindangkasih Garut Kurniasih, Dewi Rizky Nurafni Amelia; Angguilera, Friskha; Alfattan, Syzco Primason; Azzahra, Nazwa Zaskia; Rahmawati, Prilla; Puspita, Nungky
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 3 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i3.1547

Abstract

This study investigates the influence of experiential marketing on tourists’ revisit intention to Sindangkasih Tourism Village in Garut, Indonesia. Recent tourism trends indicate a shift from merely visiting destinations to seeking personalized and emotionally engaging experiences. However, the marketing strategy in many rural tourism areas, including Sindangkasih, still lacks a structured experiential approach. This research aims to examine how five dimensions of experiential marketing sense, feel, think, act, and relate affect tourists' desire to return. A quantitative method was employed using a survey distributed to 96 respondents, selected through purposive sampling. The data were analyzed using multiple linear regression to determine the simultaneous and partial effects of the independent variables. The results reveal that all five dimensions significantly and positively influence revisit intention, both individually and collectively. The coefficient of determination (R²) is 0.655, indicating that 65.5% of the variance in revisit intention is explained by the experiential marketing components, while the remaining 34.5% is attributed to other factors not examined in this study. These findings highlight the crucial role of delivering holistic and memorable tourism experiences in enhancing visitor loyalty in rural destinations. The study suggests that local tourism managers should implement integrated experiential marketing strategies to strengthen emotional bonds with visitors and encourage repeat visits.
IMPACT OF PILGRIMAGE TOURISM TO THE SHEIKH QURO’S TOMB KARAWANG ON THE LOCAL COMMUNITY QUALITY OF LIFE Puspita, Nungky; Gunadi, I Made Adhi; Nuradawiah, Lita
Journal of Business on Hospitality and Tourism Vol. 5 No. 1 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v5i1.144

Abstract

Pilgrimage tour of Syekh Quro is the religious tour in Karawang located in Pulobata, Pulokalapa village, Lemahabang Wadas district, Karawang regency, West Java Province. This reseach is aimed to identify the impact of the religious tour activity of Syekh Quro’s Tomb toward local society quality of life. The research method used in this research is descriptiv qualitative. The finding showed that the tourism impact toward local society quality of life clarify that pilgrimage tourism give positive impact on Pulobata communities. These positive impacts are seen on the aspects of material wellbeing, community wellbeing, emotional wellbeing, and health and safety wellbeing.
Co-Authors Alfattan, Syzco Primason Angguilera, Friskha Azzahra, Nazwa Zaskia Batari Toja, Tenri Muthia Firmansyah , Riza Gunadi, I Made Adhi Harahap, Roito K. Kausar, Devi Roza Kausar, Devi Roza K. Kurniasih, Dewi Rizky Nurafni Amelia Nuradawiah, Lita Rahmawati, Prilla Yuan, Yulan