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All Journal Cendekia Inovatif Dan Berbudaya : Jurnal Ilmu Sosial Dan Humaniora
Risqa Azzahra
Universitas Tanjungpura
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Analisis SWOT dan Penerapan Empat Fungsi Manajemen pada UMKM: Studi pada Lumpia Beef Lumer Pontianak Sapura Wati Safitri; Risqa Azzahra; Nayla Rahmah Salsabilah
Cendekia Inovatif Dan Berbudaya Vol. 3 No. 2 (2025): Cendekia Inovatif dan Berbudaya : Jurnal Ilmu Sosial dan Humaniora
Publisher : CV Global Research Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59996/cendib.v3i2.1019

Abstract

This qualitative study analyzes the development strategy of the Lumpia Beef Lumer Pontianak UMKM through a SWOT approach and evaluation of the implementation of four management functions, revealing that although this business has key strengths in product quality, friendly service, strategic location, and flavor innovation, as well as opportunities from practical food trends and digital partnerships, its development is still limited by weaknesses such as the absence of a financial system and official permits, inconsistent promotion, and threats of rising raw material prices and healthy living trends. Therefore, SO, WO, ST, and WT strategies are formulated and integrated with the functions of planning, organizing, directing, and supervising to achieve sustainable business development.
Co-Authors Nayla Rahmah Salsabilah Sapura Wati Safitri