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All Journal JPM (Jurnal Pemberdayaan Masyarakat) DIMASEJATI:Jurnal Pengabdian Kepada Masyarakat
Dewi Ernita Rahma
Universitas Muslim Indonesia
Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pemberdayaan Pengrajin Kana Tojeng Melalui Pemasaran E-Commerce Produk Anyaman Serat Lontara Songko Guru Desa Bontokassi Lilis Nur Hayati; Dolly Indra; Asdar Djamereng; Wahyu Kadri Rahmat Suat; Muhammad Rifky Saputra Scania; Dewi Ernita Rahma
Jurnal Pemberdayaan Masyarakat Vol 10 No 2 (2025): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v10i2.12742

Abstract

This community engagement program aims to empower the "Kana Tojeng" craftswomen group in Bontokassi Village, Galesong Selatan District, Takalar Regency, through training in e-commerce-based marketing of woven products made from lontara fiber. The primary issues faced by the partners include limited understanding of digital marketing, lack of an established online business identity, and underutilization of e-commerce platforms. The method applied was an educational-participatory approach, consisting of observation, awareness sessions, hands-on training, and evaluation. The results show a significant improvement in participants' knowledge and skills, with pre-test scores at 50.30% and post-test scores reaching 86.19%. The program also resulted in the activation of e-commerce accounts and enhanced digital marketing capabilities among local artisans. Supporting factors included high participant enthusiasm and contextual learning materials, while limitations in digital infrastructure emerged as the main challenge. This initiative demonstrates that integrating information technology into local business management is an effective strategy for enhancing the competitiveness of culturally rooted products.
Penguatan Tata Kelola Produk Kana Tojeng Melalui Katalog Digital Berbasis Website Bagi Pengrajin Desa Bontokassi Lilis Nur Hayati; Dolly Indra; Asdar Djamereng; Wahyu Kadri Rahmat Suat; Muhammad Rifky Putra Scania; Dewi Ernita Rahma
Dimasejati: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026): on Progress
Publisher : Universitas Islam Negeri Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70095/dimasejati.202682.24886

Abstract

This community service activity aimed to strengthen product management among the Kana Tojeng lontar fiber weaving artisans in Bontokassi Village through the implementation of a website-based digital catalog. The artisan group consists of 20 members and faces limitations in managing and presenting product information digitally, creating a need for a medium that can display product information in a structured and easily updated manner. The activity employed an educational-participatory approach consisting of material delivery, demonstrations, hands-on practice, mentoring, and evaluation using pre-test and post-test instruments. The training materials covered the introduction and functions of digital catalogs, product data management, product photos, product names and descriptions, prices, stock information, and ordering information through the website. The evaluation results indicated an increase in participants’ understanding from 35.40% in the pre-test to 88.86% in the post-test, representing an improvement of 53.46 percentage points. These results indicate that the training and mentoring activities were effective in improving participants’ ability to manage product information through a website-based digital catalog. The implementation of the website is expected to support artisans’ independence in updating product information and strengthen the management and competitiveness of Kana Tojeng products sustainably.
Co-Authors Asdar Djamereng Asdar Djamereng Dolly Indra Dolly Indra lilis nurhayati Muhammad Rifky Putra Scania Muhammad Rifky Saputra Scania Wahyu Kadri Rahmat Suat