Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Bisnis Indonesia Jurnal Bisnis
Dewi Mulyani
STIEB Perdana Mandiri
Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH KEUNGGULAN BERSAING TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN SMARTPHONE PADA LORONG CELL CIJENGKOL KAB. SUBANG Dewi Mulyani; Wida Ningsih; Rendi Bayu Satria
Jurnal Ekonomi dan Bisnis Indonesia Vol 10 No 2 (2025): JURNAL EKONOMI DAN BISNIS INDONESIA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37673/jebi.v10i2.7045

Abstract

The purpose of this study is analysis the influence of competitive advantage on smartphone purchasing decisions at Lorong Cell in Cijengkol, Subang Regency. The subjects of this research were consumers who purchased smartphones at Lorong Cell, with a total sample of 96 respondents. This study employed a quantitative method with a survey approach. The data sources consisted of both primary and secondary data. Data collection was conducted through questionnaires. To measure the extent of the influence of competitive advantage on purchasing decisions, data analysis included validity and reliability tests, normality and linearity tests, correlation analysis, simple linear regression, significance testing (t-test), and the coefficient of determination, assisted by SPSS version 25.0. Based on the results, the competitive advantage of Lorong Cell is categorized as fairly good, as is consumer purchasing decision-making. Hypothesis testing shows that the calculated t-value of 13.740 is greater than the t-table value of 1.985, with a significance level of 0.000 < 0.05. Therefore, it can be concluded that there is a positive and significant influence of competitive advantage on smartphone purchasing decisions at Lorong Cell in Cijengkol, Subang Regency.
Pengaruh Inovasi Produk dan Customer Relationship Management (CRM) Terhadap Keputusan Pembelian Konsumen di Delisa Delicious Kabupaten Purwakarta Widaningsih; Dewi Mulyani; Davina Syahla Taren
Jurnal Bisnis Vol. 14 No. 1 (2026): Juni
Publisher : Sekolah Tinggi Ilmu Ekonomi dan Bisnis Perdana Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62739/jb.v14i1.171

Abstract

Tujuan: Untuk mengetahui pengaruh Inovasi Produk terhadap Keputusan Pembelian Konsumen di Delisa Delicious Kabupaten Purwakarta. Metodologi/Pendekatan: Menggunakan pendekatan kuantitatif dengan penelitian deskriptif. Pengambilan sampel dengan non probabbility sampling dan disajikan dengan teknik sampling insidental. Sampel berjumlah 96 responden konsumen Delisa Delicious yang diambil dengan teknik sampling insidental. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda Hasil: Inovasi Produk dan Customer Relationship Management berpengaruh signifikan terhadap Keputusan Pembelian, dimana Inovasi Produk dan CRM berpengaruh sebesar 69,0% dan 31,0% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini. Implikasi Praktis: Penelitian ini diharapkan menjadi masukan bagi manajemen Delisa Delicious Kabupaten Purwakarta, khususnya dalam menambah varian produk dan mempercepat proses pelayanan pelanggan, guna mendorong keputusan pembelian konsumen secara berkelanjutan. Kebaharuan: menggunakan variabel inovasi produk dan Customer Relationship Management secara simultan pada konteks UMKM bakery di Kabupaten Purwakarta.
Co-Authors Davina Syahla Taren Rendi Bayu Satria Wida Ningsih Widaningsih