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All Journal Journal of Artificial Intelligence and Digital Business JUKOMTIK
I Gusti Ayu Putri Trisnayanti
UHN I Gusti Bagus Sugriwa Denpasar
Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Other

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Kompetensi Public Relations di Era Artificial Intelligence: Tantangan dan Adaptasi Profesi Humas Astuti Wijayanti; I Gusti Ayu Putri Trisnayanti; Ni Ketut Gita Saraswati
Jurnal Komputer dan Teknologi Informasi (JUKOMTIK) Vol. 1 No. 2 (2026): Januari-Maret
Publisher : Samudra Ilmu Indonesia

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Abstract

Perkembangan Artificial Intelligence (AI) telah membawa perubahan signifikan dalam praktik public relations di era komunikasi digital. AI tidak hanya digunakan sebagai teknologi pendukung administratif, tetapi juga dimanfaatkan dalam aktivitas komunikasi strategis seperti media monitoring, analisis sentimen publik, chatbot layanan informasi, produksi konten digital, hingga pengelolaan isu dan reputasi organisasi. Transformasi tersebut mendorong perubahan terhadap kompetensi yang dibutuhkan praktisi humas di tengah perkembangan komunikasi berbasis data dan otomatisasi. Artikel ini bertujuan untuk menganalisis pengaruh AI terhadap praktik public relations, mengidentifikasi kompetensi baru yang dibutuhkan praktisi humas, serta menjelaskan tantangan dan strategi adaptasi profesi humas di era Artificial Intelligence. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode studi literatur melalui pengkajian jurnal ilmiah, buku akademik, laporan industri, dan publikasi terkait komunikasi digital dan AI. Hasil kajian menunjukkan bahwa perkembangan AI menyebabkan profesi humas mengalami pergeseran dari fungsi teknis menuju fungsi komunikasi strategis berbasis teknologi dan data. Praktisi public relations dituntut memiliki kompetensi literasi digital, kemampuan analisis data, pemahaman teknologi AI, kreativitas, kemampuan berpikir strategis, serta sensitivitas etika komunikasi. Di sisi lain, penggunaan AI juga memunculkan tantangan berupa risiko bias algoritma, persoalan privasi data, misinformation, dan berkurangnya aspek humanis dalam komunikasi organisasi. Oleh karena itu, AI sebaiknya diposisikan sebagai alat pendukung komunikasi, bukan pengganti total peran manusia. Adaptasi profesi humas melalui reskilling, upskilling, dan penguatan human relations menjadi langkah penting agar profesi public relations tetap relevan dan kompetitif di era Artificial Intelligence.
Open Access and Its Implications for the Dissemination of Scientific Knowledge Ni Ketut Gita Saraswati; Astuti Wijayanti; I Gusti Ayu Putri Trisnayanti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10774

Abstract

The development of information technology has transformed the dissemination of knowledge globally. The Open Access (OA) movement emerged as a fundamental response to democratize scientific access and break down the financial barriers (paywalls) adopted by conventional publishing models. Trends over the past decade have shown a clear paradigm shift, with an increase in Gold Open Access articles from 11% to 38%, and a 47% increase in citations for OA articles compared to paid articles. Nevertheless, the implications of OA for the overall dissemination of knowledge, including aspects of affordability, visibility, citation impact, equality of access, and its relationship to digital literacy, still require in-depth synthesis. This study aims to map, analyze, and synthesize findings from previous research on the development of Open Access and its comprehensive implications for the knowledge dissemination ecosystem. This study uses a systematic literature review method. Data were collected through a review of various literature, regulations, and data related to the trends and impacts of Open Access implementation over a relevant timeframe. Open Access has significant positive implications for accelerating the dissemination of knowledge and improving global digital literacy. This literature synthesis emphasizes the importance of policy support and strengthening open access journal governance to create equitable, inclusive, and sustainable access to science.
Co-Authors Astuti Wijayanti Ni Ketut Gita Saraswati