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All Journal Journal of Business Economics and Management
Hayatul Maspufah
Fakultas Ekonomi dan Bisnis, Institut Teknologi dan Sains Mandala
Economics, Econometrics & Finance

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Pengaruh Live Streaming, Diskon, Dan Harga Terhadap Keputusan Pembelian Melalui Kepuasan Pelanggan Sebagai Variabel Intervening Pada Tiktok Shop Generasi Z Di Situbondo Kota Elok Laras N; Yuniorita Indah Handayani; Hayatul Maspufah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

This study is entitled "Live Streaming, Discounts, and Prices on Purchasing Decisions through Customer Satisfaction as an Intervening Variable in Generation Z TikTok Shop in Situbondo City". This study aims to determine the direct and indirect effects of live streaming, discounts, and prices on purchasing decisions and their influence on customer satisfaction as an intervening variable. The population in this study was 50 Gen Z respondents. This type of research uses quantitative research methods. The sampling technique used is purposive sampling. The data analysis method uses path analysis with the help of SPSS 25. The tests used are instrument tests (validity tests and reliability tests), classical assumption tests (normality tests, heteroscedasticity tests, multicollinearity tests), hypothesis tests (t tests), and Sobel tests. The results of the analysis show that live streaming does not affect customer satisfaction, discounts and prices affect customer satisfaction. Furthermore, live streaming, discounts, and prices do not affect purchasing decisions, customer satisfaction does affect purchasing decisions. Then, live streaming and discounts do not affect purchasing decisions through customer satisfaction, and prices affect purchasing decisions through customer satisfaction..
Pengaruh Budaya Oraganisasi, Kepuasaan Kerja, Kompensasi, Motivasi, lingkungan kerja Terhadap Kinerja Karyawan Pada CV Rindang Khatulistiwa Jember Putri Wulandari; Hayatul Maspufah; Muhdar .
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 3 (2026): Januari - Maret
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Performance is a key factor for an institution, determining the achievement of high-quality work results toward organizational goals. This study aims to determine the influence of organizational culture, job satisfaction, compensation, motivation, and the work environment on employee performance at CV Rindang Khatulistiwa Jember. The method used in this study is a quantitative approach. Sampling was conducted using a saturated sampling technique, with a sample size of 61 employees, representing the total number of employees. Data collection used a questionnaire with a Likert scale research instrument. The research data was analyzed using SPSS 25, using several testing techniques: data instrument testing, classical assumption testing, multiple linear regression testing, coefficient of determination (R2) testing, and hypothesis testing. The research findings indicate that job satisfaction, compensation, and the work environment have a partial effect on employee performance. Meanwhile, organizational culture and motivation do not have a partial effect on employee performance. However, the variables of organizational culture, job satisfaction, compensation, motivation, and the work environment simultaneously influence employee performance. These results are expected to contribute to efforts to evaluate targeted human resource and employee management.
Co-Authors Elok Laras N Muhdar . Putri Wulandari Yuniorita Indah Handayani