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All Journal Jejak digital: Jurnal Ilmiah Multidisiplin
Zahra Aulia Hariyanto
Universitas PGRI Semarang
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Transisi Strategi Mempertahankan Kopi Starling Pasca Teguran Satpol PP Zahra Aulia Hariyanto; Puput Sri Wahyu Wulandari; Rauly Sijabat
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 1 (2026): JANUARI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/238v9s25

Abstract

This study aims to analyze the strategy transition undertaken by Starling Coffee vendors to sustain their businesses following reprimands or enforcement actions by the Municipal Police (Satpol PP). Using a qualitative approach with in-depth interviews and observations involving vendors and Satpol PP officers in Semarang City, the research is examined through the lens of Pierre Bourdieu’s theory of Field, Capital, and Habitus. The findings reveal that vendors develop practical adaptation mechanisms, such as selecting “safe” locations based on real-time information and social networks, as well as cooperative communication with authorities. A vigilance habitus formed from enforcement experiences drives agile strategies to mitigate conflict risks and maintain customer loyalty. In conclusion, the sustainability of Starling Coffee businesses is supported by holistic adaptation capabilities that integrate social, cultural, and symbolic aspects in responding to regulatory pressures and market competition.
Co-Authors Puput Sri Wahyu Wulandari Sijabat, Rauly