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All Journal IAIC Transactions on Sustainable Digital Innovation (ITSDI) JOT
Sipah Audiah
Casindo Group
Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Library & Information Science Materials Science & Nanotechnology

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Analyzing Determinants of Consumer Purchasing Behavior toward Solar Panels in Indonesia Dadang Hermawan; Sipah Audiah; Muhammad Faizal Fazri; Ivan Kovac
IAIC Transactions on Sustainable Digital Innovation (ITSDI) Vol 7 No 1 (2025): October
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/itsdi.v7i1.709

Abstract

The growing global emphasis on sustainable energy, combined with the relatively slow adoption of solar technology in Indonesia, underscores the necessity of understanding consumer purchasing behavior toward renewable energy products. This study aims to identify and analyze the determinants influencing consumer purchasing behavior toward solar panels in Indonesia using the SmartPLS approach. Data were collected through an online survey targeting individuals who are interested in or have previously purchased solar panels. The SmartPLS method was employed to examine the relationships among key variables, including perceptions of sustainability and environmental benefits, knowledge and information regarding solar panels, economic factors such as price and promotional strategies, and consumer demographic characteristics. The analysis revealed that sustainability perception, knowledge, and economic considerations significantly influence consumers purchase intentions. Furthermore, demographic variables such as age, income, and education were found to shape consumer attitudes and purchasing behavior. These findings offer valuable insights into the behavioral dynamics underlying solar panel adoption in Indonesia and provide practical implications for policymakers and industry stakeholders in designing effective marketing strategies and policy frameworks to accelerate renewable energy adoption nationwide.
Human Centered Analysis of Digital Technology and Community Social Well Being Fitra Putri Oganda; Pratibha Pandey; Syifa Wulandari; Sipah Audiah; Yasir Mustafa Kareem
Journal of Orange Technology Vol. 2 No. 1 (2025): October
Publisher : Sinar Mentari Sundara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.68012/jot.v2i1.45

Abstract

The increasing integration of gamification into mobile applications has transformed digital platforms into interactive environments that shape users emotional experiences. Within the framework of positive computing, gamified mobile applications are increasingly designed not only to enhance engagement but also to foster psychological well-being. This study investigates how gamified mobile applications function as drivers of user happiness in positive computing environments. A quantitative research design was employed using survey data collected from 120 active users of gamified mobile applications across diverse demographic backgrounds. Key gamification elements rewards, challenges, feedback mechanisms, and social interaction were modeled as predictive constructs of user happiness. Happiness levels were measured using a validated well-being scale, and the proposed relationships were examined through structural equation modeling (SEM). The findings indicate that gamified mobile applications exert a significant positive influence on user happiness, with reward systems and social interaction emerging as the strongest contributors. These results suggest that gamification operates as an affective design mechanism that enhances enjoyment, intrinsic motivation, and perceived social connectedness. The study contributes to the positive computing literature by providing empirical evidence that thoughtfully designed gamified systems can promote emotional well-being beyond functional performance outcomes. Practically, the findings offer strategic guidance for developers and policymakers seeking to design mobile applications that prioritize sustainable happiness and human-centered digital innovation.
Co-Authors Dadang Hermawan Fitra Putri Oganda Ivan Kovac Muhammad Faizal Fazri Pratibha Pandey Syifa Wulandari Yasir Mustafa Kareem