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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Journal Economics Technology and Entrepreneur
Rachmat Rialdy Hasan
Jurusan Manajemen, Universitas Halu Oleo Kendari
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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TRAINING PROGRAM ON STREAMLINED BUSINESS PLANNING AND MANAGEMENT FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMEs) IN RAPAMBINOPAKA VILLAGE Muhammad Masri; Fitriaman; Dzulfikri Azis Muthalib; Asrip Putera; Rachmat Rialdy Hasan
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.1924

Abstract

This community service program aims to enhance the managerial capacity of MSME actors in Rapambinopaka Village, Lalonggasumeeto District, Konawe Regency through the “Anti-Ribet Business Management” training, which emphasizes simplified and practical approaches to business planning and management. The program was carried out in four stages preparation, core training, mentoring, and evaluation using an andragogical and hands-on learning approach to ensure that the materials were easily understood and applied. The results indicate improvements in participants’ ability to prepare one-page business plans, conduct simple and regular financial recording, apply basic digital marketing strategies, and implement task division within family-operated businesses. Participants also began using financial applications and social media platforms to expand their market reach. These improvements demonstrate increased managerial understanding and independence in business operations. The program further strengthened MSME collaboration through shared learning and local business networking.
PENGARUH CUSTOMER EXPERIENCE TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN PADA UMKM KULINER DI KOTA KENDARI Dzulfikri Azis Muthalib; Nursaban Rommy Suleman; Wahyuniati Hamid; Rachmat Rialdy Hasan
Journal Economics Technology And Entrepreneur Vol 5 No 2 (2026): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v5i2.2816

Abstract

This study aims to analyze the effect of customer experience on consumer satisfaction and loyalty in culinary MSMEs in Kendari City. Using a quantitative approach with survey method, data were collected from 100 respondents who had visited culinary MSMEs in Kendari City. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that customer experience has a positive and significant effect on consumer satisfaction. Consumer satisfaction is proven to have a positive and significant effect on consumer loyalty. Furthermore, customer experience also has a direct positive and significant effect on consumer loyalty. Mediation analysis reveals that consumer satisfaction partially mediates the relationship between customer experience and consumer loyalty. These findings suggest that culinary MSMEs in Kendari City need to prioritize the creation of memorable and positive customer experiences, as these experiences not only enhance consumer satisfaction directly but also contribute to building long-term consumer loyalty both directly and indirect
Co-Authors Asrip Putera Dzulfikri Azis Muthalib Fitriaman Muhammad Masri Muthalib, Dzulfikri Azis Nursaban Rommy Suleman Wahyuniati Hamid