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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Entus Nuryana Ahmad
Universitas Negeri Yogyakarta
Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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CONCEPTUAL UNDERSTANDING OF PRODUCT BRANDING TO EXPAND THE MARKET FOR THE GROUP OF MSMEs AMANAH IN PACAREJO SEMANU GUNUNGKIDUL Indria Desy Rachmawati; Ardi Ariyanto; Syahida Norviana; Entus Nuryana Ahmad
Jurnal Pengabdian Masyarakat Sabangka Vol 5 No 01 (2026): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v5i01.2172

Abstract

This community service activity aimed to provide the Amanah MSME group with an understanding of the importance of branding for products in order to enhance competitiveness and expand market reach. Appropriate branding enables MSMEs to create a strong product identity that aligns with market characteristics, which is expected to increase sales and improve economic welfare. The methods used in this activity included training sessions and practical mentoring for the Amanah MSME group. The training materials covered basic concepts of branding, simple market analysis using mobile phones, and hands-on practice in determining suitable branding strategies for MSME products. After the training, participants gained a broader understanding of the market and were able to independently develop branding for their products. The results indicate that this activity effectively increased participants’ knowledge and skills in product branding, thereby supporting the development of more competitive and sustainable MSMEs.
MODERNISASI ARSIP DI DUSUN TERBAH: LANGKAH NYATA TRANSFORMASI DIGITAL Rr Chusnu Syarifa Diah Kusuma; Deliana Ristiani; Entus Nuryana Ahmad; Joko Kumoro; Marakhilda Namora Hana Siregar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 5 (2026): Vol. 7 No. 5 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i5.60199

Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan meningkatkan pemahaman dan kemampuan masyarakat Dusun Terbah, Pengasih, Kulon Progo dalam pengelolaan arsip keluarga secara digital. Dusun Terbah yang telah diresmikan sebagai Kampung Emas Laboratorium UNY pada Desember 2024, masih menghadapi tantangan berupa pengelolaan arsip yang bersifat manual, rentan kerusakan, dan tidak efisien. Metode kegiatan meliputi pemaparan materi, diskusi, dan praktik langsung tentang modernisasi arsip digital yang dilaksanakan dalam bentuk workshop selama dua hari (20–21 Juni 2025), diikuti oleh 30 ibu-ibu PKK Dusun Terbah. Evaluasi dilakukan melalui pre-test dan post-test terhadap lima indikator pemahaman. Hasil menunjukkan peningkatan pada seluruh indikator: pemahaman manajemen kearsipan keluarga meningkat 0,6 poin, pengetahuan pentingnya kearsipan meningkat 0,9 poin, pemahaman pengarsipan digital meningkat 1,2 poin, perencanaan pengarsipan meningkat 1,0 poin, dan pembuatan pengarsipan meningkat 1,1 poin. Kegiatan ini berhasil meningkatkan kapasitas masyarakat dalam pengelolaan arsip digital sebagai langkah nyata transformasi digital di tingkat desa.
Co-Authors Ardi Ariyanto Deliana Ristiani Indria Desy Rachmawati Joko Kumoro Marakhilda Namora Hana Siregar Rr Chusnu Syarifa Diah Kusuma Syahida Norviana