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All Journal Jurnal Ilmu Manajemen dan Akuntansi Terapan Jurnal Riset Manajemen
Emi Wardati
STIE Totalwin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Dampak Content Marketing, Electronic Word Of Mouth Dan Brand Trust Pada Keputusan Pembelian Produk EBSCO Abdullah; Sugiharti; Emi Wardati; Noor Salim; Nasnini
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 16 No. 2 (2025): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v16i2.758

Abstract

Intense business competition highlights marketing strategy as a crucial factor for business sustainability and success. This phenomenon encourages business owners to optimize their marketing activities through e-commerce platforms. In the Indonesian market, various companies like Shopee, Tokopedia, and Lazada provide e-commerce facilities that are closely integrated with consumer shopping habits. This research aims to examine the extent of the influence of Content Marketing, Electronic Word of Mouth (E-WOM), and Brand Trust on Ebsco products marketed in Semarang City. To achieve this, 100 questionnaires were distributed to respondents in the Semarang City area. A non-probability sampling method was used for sample selection, with the Rao Purba formula being one of the approaches applied. The collected data were then processed and analyzed using SPSS software. The results of this study are: (1) Content Marketing has a positive and significant influence on purchasing decisions. (2) Conversely, Electronic Word of Mouth does not significantly influence purchasing decisions. (3) Similarly, Brand Trust also does not have a significant impact on purchasing decisions.
Keseimbangan Investasi Berbasis Imbalan dalam Memediasi Keputusan Pendanaan Badan Usaha Milik Desa (BUMDes) di Karesidenan Surakarta Astohar Astohar; Sugiharti Sugiharti; Emi Wardati; Adilla Hesti Aresa
JURNAL RISET MANAJEMEN (JURMA) Vol 4 No 1 (2026): March: JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v4i1.4890

Abstract

Village-Owned Enterprises (BUMDes) are established to improve the village economy by exploring and developing the potential available within the village. One of the challenges faced by BUMDes is capital availability, which is essential for business development and achieving common goals. This study aims to analyze the influence of Cognitive Bias and emotional bias on investment decisions, with reward-based investment balance as a mediating variable. The study employed a sample of 295 respondents from 102 BUMDes located across the Surakarta Residency. The sampling method used a combination of purposive sampling and cluster sampling, in which the selected BUMDes represented their respective regions and had investors from the community or community groups. Data were collected from BUMDes located in six regencies within the Surakarta Residency, excluding the City of Surakarta. The data were analyzed using Structural Equation Modeling (SEM) with the Analysis of Moment Structures (AMOS) program. The results indicate that Cognitive Bias and emotional bias significantly influence reward-based investment balance and investment decisions. Furthermore, reward-based investment balance significantly influences investment decisions. The findings also demonstrate that reward-based investment balance mediates the effects of Cognitive Bias and emotional bias on investment decisions.
Co-Authors Abdullah Adilla Hesti Aresa Astohar Astohar Nasnini Noor Salim Sugiharti Sugiharti Sugiharti