Garuda - Garba Rujukan Digital

ANALISIS PENGARUH MOTIVASI KONSUMEN, KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DENGAN SIKAP KONSUMEN SEBAGAI VARIABEL MODERASI Abdullah Abdullah; DC Kuswardani; Paulus Wardoyo
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol 14 No 1 (2023): Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT)
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v14i1.450

This study aims to determine and analyze consumer attitude as a moderation variable on the effect of consumer motivation and consumer trust on property purchasing decisions. This study uses primary data by distributing questionnaires to respondents, namely the owner of Green Taman Asri housing complex. Sampling is done using the NonProbability Sampling method and the sampling technique using sensus Sampling. The analysis in this study used a moderation regression analasis test. The results of this study indicate that consumer motivation consumer trust have a positive and significant effect on purchasing decision. Meanwhile consumer attitude has a positive as a moderating variable has a significant positive effect on the effect of consumer motivation and consumer trust on property purchasing decisions, with a coefficient of determination (Adjusted R Square) of 0.799 which means that together independent variables explain the purchase decision by 79.9%, while the remaining 20.1% is influenced by other variables

Workshop Pengolahan Data dengan Software SmartPLS Untuk Data Primer dan Sekunder dalam Riset Sari Rahmadhani; Abdullah Abdullah; Andi Kartika
Panggung Kebaikan : Jurnal Pengabdian Sosial Vol. 1 No. 2 (2024): Mei : Panggung Kebaikan : Jurnal Pengabdian Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/panggungkebaikan.v1i2.331

Understanding data processing for young researchers such as students is crucial to completing the final assignment. An important phase in determining research results after data collection in the field is completed is the data processing stage. This stage is often an obstacle for novice researchers due to the limited development of materials from lectures that have been attended previously. Therefore, this community service becomes a medium for solving problems, namely by holding data processing training carried out in the form of a workshop. This data processing workshop is used for data collected through secondary data and primary data which is carried out in providing materials and practices. This workshop uses the SmartPLS software tool, starting with an introduction to the software, terms of use, and data processing practices. This activity is carried out within the STIE Totalwin environment, namely by forming a community service team as a resource person and the activity implementation committee. The training that was carried out can be followed well. The implementation of the data processing workshop can be carried out and run smoothly. The benefits of this activity are felt by all parties involved in this workshop.

The Role of Customer Experience in Shaping Purchase Decisions: The Mediating Effect of Customer Engagement on Digital E-Commerce Platforms Firdaus Firdaus; M. Rully Sjahirul Alim; Kukuh Mulyanto; Abdullah Abdullah; Asepta Hendriyanto; Nuruddin Mahmud; Fiderius Ismanto; Heru Yulianto; Alis Arifah Rahman
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6627

This study examines the effect of customer experience on purchase decisions, with customer engagement as a mediating variable in digital e-commerce platforms. Increasing competition in the e-commerce sector has shifted managerial focus toward experiential and relational factors influencing consumer decision-making. A quantitative approach was employed using survey data collected from e-commerce users through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that customer experience has a significant positive effect on both customer engagement and purchase decisions. Customer engagement also significantly mediates the relationship, indicating that improved experiences enhance purchasing outcomes indirectly through stronger engagement. However, the moderating effect between the variables is not statistically significant. The model demonstrates satisfactory explanatory power, indicating its robustness in explaining consumer behavior in digital platforms. These findings emphasize the importance of designing effective experience-based strategies to strengthen engagement and drive purchasing outcomes. This study provides practical insights for e-commerce managers and contributes to the literature on digital marketing and consumer behavior.

Pengaruh Brand Equity, Brand Trust, Dan Brand Experience Terhadap Loyalitas Pelanggan ( Studi Pada Pelanggan Juragan Es di Kab Semarang ) Abdullah Abdullah
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i1.2071

Abstract. Competition conditions in the business world are currently increasingly tight, one of the products that must remain viable is ice tea products.. This research aims to find out how much influence Brand Equity, Brand Trust and Brand Experience have on customer loyalty for Juragan ice in the city of Semarang. The sampling method uses the Probability Sampling Technique with a purposive sampling method using the Slovin formula calculation. The population in this research is Juragan ice users in the city of Semarang, with a sample of 100 respondents and with Likert scale measurements. The analysis in this research was processed using SPSS software.The results of the research can be concluded that Brand Equity has an influence on customer loyalty for Juragan ice products with a significance value of 0.000 < 0.05 and t count 20.433 > t table 1.966, Brand Trust has an influence on customer loyalty for Juragan ice products with a value of 0.000 < 0, 05 and t count 3.663 > t table 1.966, and Brand Experience has an influence on customer loyalty for Juragan ice products with a significant value of 0.000 < 0.05 and t count 14.424 > t table 1.966. The research results also show that the results of the model feasibility test (f test) have a significance value of 0.000 <0.05. So it can be concluded that this test is feasible. This shows that the Juragan ice brand is trusted by the public because its quality is good.

Pengaruh Brand Equity, Brand Trust, Dan Brand Experience Terhadap Loyalitas Pelanggan ( Studi Pada Pelanggan Juragan Es di Kab Semarang ) Abdullah Abdullah
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 1 (2026): Januari : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i1.2071

Abstract. Competition conditions in the business world are currently increasingly tight, one of the products that must remain viable is ice tea products.. This research aims to find out how much influence Brand Equity, Brand Trust and Brand Experience have on customer loyalty for Juragan ice in the city of Semarang. The sampling method uses the Probability Sampling Technique with a purposive sampling method using the Slovin formula calculation. The population in this research is Juragan ice users in the city of Semarang, with a sample of 100 respondents and with Likert scale measurements. The analysis in this research was processed using SPSS software.The results of the research can be concluded that Brand Equity has an influence on customer loyalty for Juragan ice products with a significance value of 0.000 < 0.05 and t count 20.433 > t table 1.966, Brand Trust has an influence on customer loyalty for Juragan ice products with a value of 0.000 < 0, 05 and t count 3.663 > t table 1.966, and Brand Experience has an influence on customer loyalty for Juragan ice products with a significant value of 0.000 < 0.05 and t count 14.424 > t table 1.966. The research results also show that the results of the model feasibility test (f test) have a significance value of 0.000 <0.05. So it can be concluded that this test is feasible. This shows that the Juragan ice brand is trusted by the public because its quality is good.

Pendampingan Optimalisasi Media Sosial untuk Meningkatkan Penjualan UMKM Kuliner di Kabupaten Demak Abdullah Abdullah; Tri Sumiyanti
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.9107

The development of digital technology requires MSMEs to adapt to marketing their products online, particularly through social media. However, culinary MSMEs in Demak Regency still face limitations in managing social media effectively. This community service activity aims to improve the ability of culinary MSMEs to utilize social media as a digital marketing tool. The activity methods include training, intensive mentoring, content creation, and social media performance evaluation. The results of the activity show significant improvements in account management, content quality, follower interaction, and sales. This community service program demonstrates that social media mentoring can increase the competitiveness of culinary MSMEs in the digital era.

Dampak Content Marketing, Electronic Word Of Mouth Dan Brand Trust Pada Keputusan Pembelian Produk EBSCO Abdullah; Sugiharti; Emi Wardati; Noor Salim; Nasnini
Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Vol. 16 No. 2 (2025): Jurnal Ilmu Manajemen dan Akuntansi Terapan
Publisher : Sekolah Tinggi Ilmu Ekonomi Totalwin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36694/jimat.v16i2.758

Intense business competition highlights marketing strategy as a crucial factor for business sustainability and success. This phenomenon encourages business owners to optimize their marketing activities through e-commerce platforms. In the Indonesian market, various companies like Shopee, Tokopedia, and Lazada provide e-commerce facilities that are closely integrated with consumer shopping habits. This research aims to examine the extent of the influence of Content Marketing, Electronic Word of Mouth (E-WOM), and Brand Trust on Ebsco products marketed in Semarang City. To achieve this, 100 questionnaires were distributed to respondents in the Semarang City area. A non-probability sampling method was used for sample selection, with the Rao Purba formula being one of the approaches applied. The collected data were then processed and analyzed using SPSS software. The results of this study are: (1) Content Marketing has a positive and significant influence on purchasing decisions. (2) Conversely, Electronic Word of Mouth does not significantly influence purchasing decisions. (3) Similarly, Brand Trust also does not have a significant impact on purchasing decisions.

Teacher Competency and Job Satisfaction as Predictors of Instructor Performance at TPQ Roudlotul Huda Tegalrejo Magelang Ahmad Dimyati; Abdullah Abdullah
APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Vol. 5 No. 3 (2026): APLIKATIF: Journal of Research Trends in Social Sciences and Humanities
Publisher : Lembaga Junal dan Publikasi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/aplikatif.937

Community-based Taman Pendidikan Al-Qur'an (TPQ) institutions require effective human-resource management to maintain instructor performance, particularly through the development of teacher competency and job satisfaction. This study examines the contribution of teacher competency and job satisfaction to instructor performance at TPQ Roudlotul Huda Tegalrejo Magelang. A quantitative associative survey design was employed involving all 33 active instructors selected through total sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed using IBM SPSS Statistics 25. Instrument validity and reliability were assessed using Pearson correlation and Cronbach's Alpha, while multiple linear regression was preceded by normality, multicollinearity, and heteroscedasticity tests. The results showed that teacher competency significantly predicted instructor performance (β = 0.371, t = 3.597, p = 0.001), while job satisfaction also showed a significant positive contribution (β = 0.417, t = 4.022, p < 0.001). Simultaneously, both variables significantly predicted instructor performance, F(2, 30) = 29.846, p < 0.001, with an Adjusted R² of 0.644. Job satisfaction showed a relatively stronger standardized contribution than teacher competency. These findings highlight the importance of combining competency development with recognition, supportive working conditions, and appropriate attention to instructors' job satisfaction in managing human resources within community-based TPQ institutions.

Strengthening the Brand Identity of MSME Products Through Socialization Activities in Wates Village Firdaus Firdaus; Nurhayati Nurhayati; Meizar Effendi; Alis Arifah Rahman; Muchammad Rully Alim; Annisa Salsabilla Ajrinaningtyas; Heru Yulianto; Ellen Proborini; Abdullah Abdullah
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 2 (2026): Juli: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i2.567

Micro, small, and medium enterprises (MSMEs) play an important role in supporting local economic development, particularly in rural areas. However, many MSME actors still face limitations in building strong product identities, especially in terms of branding, packaging, and brand communication. These limitations often cause their products to have low competitiveness in broader markets. This community service activity aims to strengthen the brand identity of MSME products through a socialization program conducted in Wates Village. The objective of this activity is to increase the knowledge and awareness of MSME actors regarding the importance of branding as a strategy to improve product value and market competitiveness. The method used in this program was a participatory socialization approach, which included presentations, discussions, and practical guidance on branding elements such as brand name selection, logo design, packaging improvement, and product differentiation. The activity involved local MSME actors who produce various local products. The results of the activity show that participants demonstrated increased understanding of the importance of brand identity and its role in enhancing product attractiveness and consumer trust. Participants were also able to identify potential improvements in their product branding, including packaging design and brand positioning. The socialization program contributed to increasing the readiness of MSME actors to develop stronger product identities in order to compete in the wider market. In conclusion, strengthening MSME brand identity through socialization activities can be an effective strategy to enhance the competitiveness and sustainability of local MSME products in Wates Village.

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