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All Journal Jurnal Ilmiah Akuntansi Kesatuan Research Horizon
Ayuningtyas Putri Mumpuni Halim Asy'Ary
Sekolah Tinggi Ilmu Ekonomi Enam Enam Kendari, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Human Resource Adaptive Competence in Digital Disruption: A Humanistic Phenomenological Exploration Rince Tambunan; Ayuningtyas Putri Mumpuni Halim Asy'Ary; Andi M Budihard; Asraf
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 5 (2025): JIAKES Edisi Oktober 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i5.4068

Abstract

Digital transformation has shifted the paradigm of human resource management from a technical approach to a more reflective and humanistic approach. This study aims to explore human resource   adaptive competency in facing digital disruption through a phenomenological approach. This study was designed using a qualitative approach with an exploratory design to understand the phenomenon of adaptive competency from the perspective of human resource actors in the business sector. This study also involved five key informants from the business sector who were selected purposively. Data were collected through in-depth interviews and analyzed using thematic techniques. The results of the study identified reflective, emotional, and social dimensions as the foundation of adaptive competency, such as reflective practices, a safe culture for learning, cross-generational collaboration, and humility to continue learning. This study enriches the human resource   management literature by offering an adaptive model based on humanistic values that can be applied in various organizational sectors. Its practical implications include the design of human resource development programs that are more oriented towards meaning, resilience, and collaboration. This study provides a conceptual basis for the development of sustainable human resource   strategies in the digital era.  
Quality, Affordability, and Perceived Value in Low-Income Consumers’ Daily Purchase Decisions Ayuningtyas Putri Mumpuni Halim Asy'ary; Wahyuni Rahmah; Abdul Syaban; Asraf Asraf
Research Horizon Vol. 6 No. 3 (2026): Research Horizon - Juni 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.3.2026.1414

Abstract

Low-income consumers are often viewed as highly price-sensitive market actors; however, recent studies suggest that their purchasing decisions are shaped not only by affordability considerations but also by product quality and perceived value. This study aims to examine the effects of perceived price affordability and perceived product quality on purchase decisions, as well as the mediating role of perceived product value among low-income consumers. A quantitative cross-sectional survey design was employed, involving 160 low-income consumers selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that perceived price affordability positively affects perceived product value and purchase decision. Perceived product quality also has positive effects on perceived product value and purchase decision, and represents the strongest predictor of perceived product value. Furthermore, perceived product value positively influences purchase decisions. Mediation analysis reveals that perceived product value significantly mediates the relationship between perceived product quality and purchase decision, but does not mediate the relationship between perceived price affordability and purchase decision. The findings suggest that low-income consumers evaluate affordability and quality simultaneously, with product quality playing a central role in value formation and purchasing decisions.
Co-Authors Abdul Syaban Andi M Budihard Asraf Asraf Asraf Rince Tambunan Wahyuni Rahmah