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All Journal Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah IQTISHOD: Jurnal Pemikiran dan Hukum Ekonomi Syariah
M. Ilham Zainullah
Sekolah Tinggi Agama Islam Al-Utsmani Bondowoso
Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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ADAPTIVE STRATEGIES OF DAWEA BATIK (BONDOWOSO) IN RESPONSE TO DECLINING INSTITUTIONAL DEMAND AND ITS IMPLICATIONS FOR CONSUMER PURCHASING DECISIONS: A SINGLE-CASE STUDY Ita Marianingsih; M. Ilham Zainullah; Novita Purnamasari
Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Vol. 11 No. 2 (2026): Jurnal Ekonomica Sharia : Jurnal Pemikiran dan Pengembangan Ekonomi Syariah -
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/esha.v11i2.1690

Abstract

This study examines how Dawea Batik MSME adapts to declining institutional demand particularly demand related to organizational/uniform procurement and how these adaptive actions relate to consumers’ purchasing decisions. Using a qualitative single-case study design, primary data were collected through in-depth interviews with key actors (owner/manager, workers, and consumers) and supported by observation and relevant documents. Data were analyzed thematically through coding, with validity strengthened via source triangulation and member checking. The findings indicate three main adaptive strategies: (1) product innovation and diversification (2) enhancement of digital marketing channels (e.g., Instagram, TikTok, WhatsApp), and (3) strengthening cultural tourism education through live batik workshop programs. These strategies are associated with consumer decision-making across stages of problem recognition, information search, evaluation, purchase, and post-purchase behavior (Kotler, 2009), mainly by increasing consumer engagement, perceived value, and trust. As a single-case study, the findings offer analytic insights for similar creative-industry MSMEs while acknowledging limited statistical generalization.
Virtual Contract Analysis In E-Commerce: Maqaṣid Al-Shari'ah Perspective And The Relevance Of Dsn-MUI Fatwa No. 146/2021 Ita Marianingsih; M. Ilham Zainullah; Muzanni Muzanni
IQTISHOD: Jurnal Pemikiran dan Hukum Ekonomi Syariah Vol. 5 No. 1 (2026): Volume 5 Nomor 1 Tahun 2026
Publisher : STAI Al-Mas'udiyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69768/ji.v5i1.248

Abstract

This research aims to explore the validity and implications of virtual contracts in e-commerce through the lens of Maqaṣid al-Shari'ah, focusing on the application of Fatwa DSN-MUI No. 146/2021. The study investigates the alignment of digital contracts with Islamic principles, ensuring compliance with Shari'ah law in the digital economy. A qualitative approach, combining literature review and content analysis, is used to examine relevant fatwas, Maqaṣid al-Shari'ah theories, and the legal implications of virtual contracts in e-commerce. The study highlights the importance of ensuring that digital transactions uphold fairness, transparency, and Islamic ethical standards. It discusses the potential challenges and benefits of integrating Islamic law into e-commerce, with particular reference to Fatwa DSN-MUI No. 146/2021. The research provides insights into how businesses and consumers can implement Shari'ah-compliant e-commerce practices, fostering trust and contributing to the ethical development of the digital marketplace. This study bridges the gap in research by providing an in-depth analysis of virtual contracts under Islamic law and their practical implications for stakeholders in the digital economy.
Co-Authors Ita Marianingsih Muzanni Muzanni Novita Purnamasari