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All Journal Jurnal Bisnis dan Ekonomi
Miftahudin
Universitas Pertiwi
Economics, Econometrics & Finance

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Analisis Strategi Promosi Terhadap Minat Pengunjung Pameran Jogja International Food Expo 2025: Analysis of Promotional Strategies for Visitor Interest at the 2025 Jogja International Food Expo Muhammad Heykal; Erisya Heriyanti; Miftahudin
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.135

Abstract

This research aims to examine how the organizers of the Jogja International Food Expo 2025 implement their promotional strategies and to identify the most effective promotional elements in attracting visitors. In an increasingly competitive environment, creative and well-targeted promotional methods are essential. This study adopts a qualitative research design. The data analysis technique applied is qualitative document analysis, which involves examining data derived from various official reports such as annual reports, activity reports, and policy documents related to promotional media for visitor engagement. The findings reveal that online media—particularly Instagram and TikTok—are the most effective promotional tools at present. These platforms offer extensive reach and can engage diverse audiences rapidly. According to the Public Relations team at Krista Exhibitions, online media, especially platforms like Instagram and TikTok, play a crucial role in attracting visitors. Through creative content such as short videos, engaging photos, and interactive stories, promotions become more appealing and are more easily received by audiences. Purpose: To identify the most effective promotional elements in attracting visitors to the Jogja International Food Expo 2025.Methodology: Qualitative research with a descriptive approach.Findings: Online media, particularly Instagram and TikTok, are currently the most effective promotional channels due to their broad reach and ability to engage audiences quickly.
Analisis Faktor Yang Mempengaruhi Keputusan Pemilihan Jurusan Pariwisata Di Universitas Pertiwi: Analysis of Factors Influencing the Decision to Choose a Tourism Major at Pertiwi University Farrah Munif; Muhammad Yafi; Miftahudin
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.146

Abstract

Objective: This study aims to identify and analyze the factors influencing the decision to major in tourism at Pertiwi University and identify the most influential factors.   Methodology: Based on the research problem, this study is a descriptive study using a survey method. The sample size for this study was 60 students majoring in tourism at Pertiwi University. Sampling was conducted using a purposive sampling technique. The research instrument was an online questionnaire with a five-point Likert scale. Data were analyzed by measuring the percentage of respondents who responded to the survey.   Research Results: The results indicate that interest, personality, and job opportunities were 93% likely to agree that these factors influenced the decision to major in tourism at Pertiwi University. Another factor, university reputation, was 92% likely to influence the decision to major in tourism at Pertiwi University.
Co-Authors Erisya Heriyanti Farrah Munif Muhammad Heykal Muhammad Yafi