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All Journal Jurnal Minfo Polgan (JMP) Jurnal Bisnis dan Ekonomi
Muhammad Heykal
Universitas Pertiwi
Computer Science & IT Economics, Econometrics & Finance Library & Information Science Mathematics Social Sciences

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Pengelolaan Sampah Di Taman Nasional Gunung Gede Pangrango Via Gunung Putri Muhammad Heykal; Hilda Sari Wardhani
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.14002

Abstract

Indonesia merupakan negara yang kaya akan sumber daya alam dan keindahannya. Pemanfaatan alam yang tidak di selaraskan dengan pengelolaan yang baik dapat menimbulkan kerusakan alam dan memberikan dampak negatif yang besar nantinya. Taman Nasional Gunung Gede Pangrango merupakan taman nasional tertua di Indonesia dan telah memberikan banyak manfaat bagi Indoneia maupun dunia. Oleh karena itu, jangan sampai keindahan dan sumber daya alam yang dimiliki rusak hanya karena pencemaran sampah. Penelitian ini bertujuan untuk mengetahui pengelolaan sampah di Taman Nasional Gunung Gede Pangrango via Gunung Putri. Penelitian ini menggunakan metode pendekatan kualitatif. Hasil penelitian menunjukan bahwa pengelolaan sampah di Taman Nasional Gunung Gede Pangrango kurang terlaksanakan dengan baik. Permasalahan sampah yang menumpuk di beberapa bagian jalur pendakian dan pengelolaan sampah yang tidak sesuai dengan Perpres No.97/2017 tentang Kebijakan dan Strategi Nasional Pengelolaan Sampah Rumah Tangga dan Sampah Sejenis Sampah Rumah Tangga. Kata Kunci: Indonesia, Sumber Daya Alam, Pencemaran sampah, Pengelolaan sampah, TNGGP.
Pengaruh Event Activity Terhadap Kepuasan Pengunjung Pada Acara Olahraga Putri Aprilia Widi Susanti; Farrah Farrah; Muhammad Heykal
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14046

Abstract

Event activity selalu menjadi daya tarik tersendiri bagi para pengunjung yang akan dan hadir pada event tersebut. Kegiatan – kegiatan yang menarik dapat memenuhi harapan pengunjung dan membuat mereka merasa puas. Dalam penelitian ini akan terlihat seberapa berpengaruhnya event activity yang menarik dan unik kepada kepuasan pengunjung yang telah mengikuti sebuah acara khususnya acara olahraga. Kepuasan pengunjung menjadi tolak ukur keberhasilan sebuah event apabila pengunjung merasa harapannya terpenuhi maka dapat dipastikan event itu berhasil memenuhi harapan pengunjung melalui seluruh aspek pada event tersebut. Dalam penelitian ini penulis menggunakan metode analisis deskriptif dengan menggunakan metode pengambilan data melalui penyebaran angket atau kuesioner kepada para responden. Hal ini dilakukan guna mengetahui bagaimana feedback responden terhadap kegiatan pada event Karnaval Sehat Aqua. Dari hasil data angket atau kuesioner yang sudah diolah oleh penulis diketahui bahwa event activity berpengaruh terhadap kepuasan pengunjung yang mengikuti kegiatan pada event Karnaval Sehat Aqua.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Wisatawan Pada Bus Arofah Trans: The Influence of Service Quality on Tourist Satisfaction on Arofah Trans Buses Muhammad Heykal; Marvelichi Aulia Asshiddiiqi; Ellen Aurellie Basuki
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.132

Abstract

Purpose: This study aims to analyze the effect of service quality on tourist satisfaction among users of Arofah Trans Bus services and to identify the service dimensions that contribute most to enhancing satisfaction. Methodology: A quantitative approach with a causal research design was employed. The sample consisted of 36 respondents selected through purposive sampling. The research instrument was an online questionnaire using a five-point Likert scale. Data were analyzed using simple linear regression. Findings: The results indicate that service quality has a positive and significant effect on tourist satisfaction, with a regression coefficient of 1.320 and a significance value of 0.000 (<0.05). The coefficient of determination (R²) of 0.990 shows that 99% of the variation in satisfaction is explained by service quality.
Analisis Strategi Promosi Terhadap Minat Pengunjung Pameran Jogja International Food Expo 2025: Analysis of Promotional Strategies for Visitor Interest at the 2025 Jogja International Food Expo Muhammad Heykal; Erisya Heriyanti; Miftahudin
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.135

Abstract

This research aims to examine how the organizers of the Jogja International Food Expo 2025 implement their promotional strategies and to identify the most effective promotional elements in attracting visitors. In an increasingly competitive environment, creative and well-targeted promotional methods are essential. This study adopts a qualitative research design. The data analysis technique applied is qualitative document analysis, which involves examining data derived from various official reports such as annual reports, activity reports, and policy documents related to promotional media for visitor engagement. The findings reveal that online media—particularly Instagram and TikTok—are the most effective promotional tools at present. These platforms offer extensive reach and can engage diverse audiences rapidly. According to the Public Relations team at Krista Exhibitions, online media, especially platforms like Instagram and TikTok, play a crucial role in attracting visitors. Through creative content such as short videos, engaging photos, and interactive stories, promotions become more appealing and are more easily received by audiences. Purpose: To identify the most effective promotional elements in attracting visitors to the Jogja International Food Expo 2025.Methodology: Qualitative research with a descriptive approach.Findings: Online media, particularly Instagram and TikTok, are currently the most effective promotional channels due to their broad reach and ability to engage audiences quickly.
Sistem Handling Complain dalam Event Outing Corporate: Complaint Handling System in Corporate Outing Events Muhammad Heykal; Taufik Ridwan; Ratih Dwi
Jurnal Bisnis dan Ekonomi Vol 3 No 4 (2025): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v3i4.147

Abstract

Abstract: A corporate outing is an activity held by a company for its employees outside the office, typically for recreational, educational, or team-building purposes. Outings are a way for the company to show its support for its employees, helping them to boost their morale and build teamwork. The goals of outings are generally related to improving team performance, building better communication, and creating a positive work environment.   Objectives: This study aims to achieve two primary goals. First, it seeks to empirically analyze the influence of service quality dimensions. Second, it aims to evaluate the overall performance of the event organizer based on key indicators, including logistical success, communication effectiveness, and overall participant experience.   Methodology: Using a quantitative approach, we conducted interviews with event organizers.   Research Results: Based on the researcher's interview with Ms. Fathiya, Head of the Administration & Public Relations Division, the complaint handling method used when complaints come in is either in person or via WhatsApp. Complaint handling is indeed a crucial part of this Corporate Outing activity. This means that complaints are not only submitted via social media or the internet, but also through face-to-face discussions.
Co-Authors Ellen Aurellie Basuki Erisya Heriyanti Farrah Farrah Hilda Sari Wardhani Marvelichi Aulia Asshiddiiqi Miftahudin Putri Aprilia Widi Susanti Ratih Dwi Taufik Ridwan