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All Journal Bisnis Net : Jurnal Ekonomi dan Bisnis Altifani Journal: International Journal of Community Engagement
Daudy Sukma
Politeknik Kutaraja
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pendampingan Pengembangan Kemasan Produk bagi Pelaku IKM Kabupaten Aceh Besar melalui Pendekatan Product Development Zahriatul Aini; Daudy Sukma; Desy Puspita; Khairita H; Rahmat Arfan
Altifani Journal: International Journal of Community Engagement Vol. 6 No. 1 (2026): Altifani Journal: International Journal of Community Engagement
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/altifani.v6i1.1146

Abstract

This community service program aims to enhance the capacity and competitiveness of Small and Medium Enterprises (SMEs) in Aceh Besar Regency through product packaging innovation assistance. The background of this activity is the significant potential of SMEs in Aceh which still faces serious challenges, especially in the aspects of packaging design, branding, and product legality such as halal and PIRT labels. The method used is a Product Development approach, which includes the stages of ideation, prototyping, and market validation. The program was implemented in August 2025 and involved 25 SME actors in the processed food and creative products sectors. The assistance was provided through theoretical and practical training sessions, including the use of simple graphic design applications like Canva. The results indicate improvement in participants' understanding, evidenced by an increase in the mean score from 62.4 in the pre-test to 84.1 in the post-test, representing a 35% growth. Furthermore, the program successfully produced new packaging prototypes that were validated by consumers, with results showing an increase in visual appeal (78%), clarity of information (82%), and consumer purchase intention (76%). Overall, this program not only improved the participants' knowledge and skills but also resulted in tangible innovations that can enhance the competitiveness of SME products in the broader market.
EVALUASI EFEKTIVITAS EXPERIENTIAL MARKETING DALAM PAMERAN TEMATIK: STUDI KASUS PADA PARFUM MINYEUK PRET Daudy Sukma; Zahriatul Aini; Teuku Muda Syurmanshah; Bismi Farhan
Bisnis-Net Jurnal Ekonomi dan Bisnis Vol 9 No 2: SEPTEMBER 2026
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/414p5w72

Abstract

Penelitian ini mengevaluasi efektivitas experiential marketing bagi UMKM parfum lokal dalam lingkungan pameran tematik yang terbatas. Menggunakan metode studi kasus evaluatif, penelitian ini berfokus pada Parfum Minyeuk Pret selama partisipasinya dalam Muslimah Creative Day 2025. Data dikumpulkan melalui observasi partisipatif, dokumentasi penjualan, dan catatan reflektif, kemudian dianalisis melalui kerangka deskriptif-kualitatif. Temuan menunjukkan bahwa implementasi dimensi Sense, Feel, dan Relate melalui touchpoints penciuman sangat krusial untuk membangun keunikan persepsi. Penelitian ini mengungkap adanya Sensory-to-Conversion Lag yang membuktikan bahwa keputusan pembelian didorong oleh kualitas interaksi dibandingkan sekadar jumlah pengunjung. Hasil ini menunjukkan bahwa bagi UMKM regional, strategi story-living sangat penting untuk melampaui persaingan fungsional dan membangun resonansi merek. Penelitian menyimpulkan bahwa experiential marketing berfungsi sebagai alat penjualan taktis sekaligus laboratorium pembelajaran pasar strategis, yang memungkinkan jenama parfum lokal membangun kehadiran kompetitif di skala nasional.  
Co-Authors Bismi Farhan Desy Puspita Khairita H Rahmat Arfan Teuku Muda Syurmanshah Zahriatul Aini