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Implementation Of Emotional Design Aspects In The UI/UX Design Of A Local Fashion MSME E-Commerce Platform In Manado City Rifky Ramadhan Masloman; Chriestie E.J.C Montolalu; Stephano Caesar Wenston Ngangi
International Journal of Health Engineering and Technology Vol. 5 No. 2 (2026): Vol 5. No. 2 JULY 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v5i2.1096

Abstract

The rapid growth of e-commerce has increased the demand for user interfaces that are not only easy to use but also capable of providing positive emotional experiences for users. In Manado City, local fashion brands still face challenges in promoting their products and establishing their brand identity through digital platforms. This study aims to design a UI/UX prototype for a local fashion e-commerce platform by applying the principles of Emotional Design. This research employed a mixed-methods approach using the Design Thinking methodology, which consists of the empathize, define, ideate, prototype, and testing stages. Data were collected through a pre-survey, observation, literature review, and prototype evaluation using Maze, the User Experience Questionnaire (UEQ), and the System Usability Scale (SUS). The result of this study is a prototype of a local fashion e-commerce application called Urbanua, designed based on the visceral, behavioral, and reflective aspects of Emotional Design. The prototype provides various features that support both buyers' and sellers' needs while delivering a more engaging, user-friendly experience and strengthening the identity of local fashion brands. The findings indicate that applying Emotional Design in UI/UX design can produce an e-commerce prototype that meets user needs, enhances user experience, and supports the promotion of local fashion brands in Manado City.
Perancangan Ui/Ux Aplikasi untuk Monitoring Pemberian Stimulasi Perkembangan Janin Berbasis Mobile Menggunakan Metode Double Diamond Jeremy Rayvlitan Patras; Chriestie Montolalu; Stephano Caesar Wenston Ngangi; Christian Alderi Jeffta Soewoeh; Mahardika Inra Takaendengan; Dodi Sutarma Lapihu
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.7876

Abstract

Pregnant women need structured prenatal stimulation guidance to support fetal nervous system development. However, most existing pregnancy health applications only provide general information and lack personalized, scheduled, and activity-based prenatal stimulation guidance. This research is a Research and Development (R&D) study that aims to design a user interface and user experience (UI/UX) prototype of a mobile application called Stimy using the Double Diamond method, which consists of the Discover, Define, Develop, and Deliver phases. User requirements were collected through literature studies, interviews, observations, and questionnaires, then analyzed to produce wireframes, mockups, and a high-fidelity prototype using Figma. The prototype was evaluated through usability testing on the Maze platform using the System Usability Scale (SUS) questionnaire. The resulting prototype provides features including fetal development information, prenatal stimulation guidance, music recommendations, schedule reminders, activity tracking, and educational articles. Usability testing showed excellent results, with an effectiveness rate of 100%, an Overall Relative Efficiency (ORE) of 85.5%, a memorability rate of 100%, a MAUS score of 92, and a SUS score of 79.46, categorized as Good and Acceptable. These findings indicate that the Double Diamond method effectively supports the design of a usable UI/UX prototype that meets the needs of pregnant women and can serve as a foundation for future application development.