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All Journal Jurnal Ilmu Komunikasi dan Sosial Politik
Putri Rahayu
Ilmu Komunikasi, Fakultas Ilmu Sosial Ilmu Politik, Universitas Bhayangkara Surabaya
Environmental Science Library & Information Science

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Strategi Humas Bella House Of Beauty Dalam Meningkatkan Brand Awareness Melalui Instagram Putri Rahayu; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i3.4185

Abstract

In the digital era, social media has become a strategic tool for businesses to build competitive advantage and enhance brand awareness, including in the beauty industry. Instagram is widely utilized due to its large number of users and strong visual characteristics in shaping brand image. This study aims to analyze the public relations strategy of Bella House of Beauty in increasing brand awareness through Instagram. The research employs a qualitative approach, with data collected through observation, interviews, and documentation. The findings indicate that Bella House of Beauty optimizes various Instagram features, such as feeds, stories, and reels, as media for information delivery, promotion, and entertainment. In addition, collaborations with local media and influencers are implemented to expand audience reach. These strategies are considered effective in improving brand awareness, as reflected in the increase in viewer numbers and audience interactions on the Bella House of Beauty Instagram account.
Co-Authors Julyanto Ekantoro Tira Fitriawardhani