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All Journal Masyarakat, Kebudayaan dan Politik Journal of Gender Equality and Social Inclusion (gesi) Jurnal Ilmu Komunikasi dan Sosial Politik Kiwari Intelektual: Jurnal Administrasi Publik dan Ilmu Komunikasi Jurnal Ilmu Sosial dan Humaniora
Julyanto Ekantoro
Universitas Bhayangkara Surabaya
Arts Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Digital educative public message: Health protocol awareness at pandemic COVID-19 periods (Instagram feeds @humasprovjatim) Jokhanan Kristiyono; Delmarrich Bilga Ayu Permatasari; Julyanto Ekantoro; Fitria Widiyani Roosinda
Masyarakat, Kebudayaan dan Politik Vol. 35 No. 3 (2022): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (712.332 KB) | DOI: 10.20473/mkp.V35I32022.380-395

Abstract

Dissemination of information related to the issues of the COVID-19 pandemic on the Instagram account @humasprovjatim is interesting to study because of understanding the meaning and motives behind educational messages conveyed through the Instagram account @humasprovjatim. It can form awareness regarding health protocols during the pandemic and post-COVID-19 pandemic to realize changes in attitudes, behavior, and healthy lifestyles that reduce the spread of COVID-19. This study aims to analyze educational messages aware of health protocols on the Instagram account of Public Relations (PR) of East Java Province (@humasprovjatim). This study used content analysis methods with Pentad’s Dramatic Analysis. The object studied was educational messages from the PR Instagram feed in March-December 2020. Result of this research is the dramatic rhetoric in the content of the Instagram feed by the PR of the province of East Java. The Instagram media is a rhetorical stage in conveying the message of community life in dealing with COVID-19. Conclusion of this research is that there is an important role for packaging content on their Instagram. The results of this study explain that the PR Instagram account is a stage where a "show" occurs which is considered capable of bridging the government to build educational messages regarding the health protocols presented in such a way to the public.
REPRESENTASI KESETARAAN GENDER DALAM FILM MULAN (Analisis Semiotika Roland Barthes film Mulan) Ariyan Alfraita; Tira Fitria Wardhani; Julyanto Ekantoro
Jurnal Gesi Vol. 1 No. 1 (2022): Oktober 2022
Publisher : Pusat Studi GESI - UWP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Films are often considered only as a medium for entertainment purposes, but films can also display hidden messages according to the wishes of the creators, including the Disney film Mulan which was broadcast simultaneously throughout the world via Disney Plus Hotstar 4 September 2020 streaming application. in it some messages carry the theme of gender equality, which is still a controversial issue in several parts of the world, including in China, the setting of the place where Mulan's film is told, this research will analyze symbols containing messages representing gender equality in the film Mulan with Roland Barthes' semiotic approach, and as a result, Mulan's film contains symbols of gender equality. This Disney film carries the message that men and women should be given equal opportunities in any case, including defending the country on the battlefield.
IMPLEMENTASI KONTEN KREATIF @MAHARAGUNG. ORGANIZER DALAM MEMBANGUN BRAND AWARENESS Bagus Purnomo Aji; Fitria Widiyani Roosinda; Julyanto Ekantoro
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 9 No 1 (2022): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v9i1.66

Abstract

Brand Awareness does not appear on its own. Brand Awareness can be obtained by business owners with the creative content efforts it makes, with the development of advanced technology business owners are encouraged to develop and keep up with the rapid flow of technology. The potential of Instagram can be used as a medium to conduct Brand Awareness. This research aims to describe the implementation of creative content @maharagung.organizer in building Brand Awareness. It focuses on the use of social media instagram. In this study the authors used qualitative – descriptive methods. The author uses data in the form of interviews, observations and documentation. Mahar Agung Organizer is popular on Instagram because the Wedding organizer is located in Surabaya and his work is well known among young people who will carry out weddings and all affairs that require help from wedding organizers..
OPTIMALISASI DIGITAL MARKETING MIE GACOAN MELALUI KONTEN KREATIF COPYWRITING PADA AKUN INSTAGRAM @mie.gacoan Julyanto Ekantoro; Fitria Widiyani Roosinda; Fikriyah Afi Nabilah
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 1 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i1.1038

Abstract

Copywriting is an important part of marketing through digital marketing. So, gacoan noodles also apply creative content in their marketing through copywriting. In creating creative content on his Instagram account, creativity is needed. This study aims to examine how to optimize digital marketing of mie gacoan through creative copywriting content on the @mie.gacoan account. This study used qualitative descriptive research methods and interview techniques with the Maintenance & Repair Manager who is also the Operational Incharge Handle at the Wiyung Surabaya branch of mie gacoan, as well as making observations on the @mie.gacoan account related to optimizing the digital marketing of mie gacoan through creative copywriting content on the @mie.gacoan account. The results show that the optimization of digital marketing of creative copywriting content to increase consumer buying interest has run optimally, because consumers feel more aware about the products and brands of gacoan noodles. And when the copywriting content related to the change of menu name and the issuance of a statement that gacoan noodles have obtained halal certification from MUI, making sales turnover and customers of gacoan noodles increase. Keywords : Digital Marketing, Instagram, Copywriting
KAMPANYE KOMUNITAS INDONESIA FEMINIS DALAM MENSOSIALISASIKAN TENTANG UNDANG-UNDANG TINDAK PIDANA KEKERASAN SEKSUAL (UU TPKS) MELALUI AKUN INSTAGRAM @INDONESIAFEMINIS Ratna Setyaraharjoe; Julyanto Ekantoro; Anindita Putri Pratiwi
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 10 No 1 (2023): Jurnal Intelektual Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v10i1.1041

Abstract

The phenomenon of sexual violence always haunts society, especially Indonesian women. In connection with this phenomenon, the Indonesian Feminist Community as a community or network that spreads the ideology of feminism and gender equality makes this discourse a tool in building campaigns for the Sexual Violence Act (TPKS Law) and also provides efforts to understand the public. Based on the data that has been obtained, that in addition to being a forum for campaigning for the Law on Sexual Violence (TPKS Law) and also educating the public about the many forms of sexual violence. The Indonesian Feminist Community is also very good at utilizing social media, especially the Instagram platform to network with several other communities who are also campaigning for the Sexual Violence Act (UU TPKS) to help share these posts through the Indonesian Feminist Community's Instagram platform. Keyword: TPKS Law, Campaign, Feminist Community's, Sexual Violence
Analisis Framing Pada Akun @drrichardlee terhadap Akun @dr.okypratama Sebagai Media Edukasi Skincare Nuzul Qur’ani Tresna Dewati; Ita Nurlita; Julyanto Ekantoro; Ariyan Alfraita
Kiwari Vol. 2 No. 3 (2023): Kiwari
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ki.v2i3.26116

Abstract

Social media, especially TikTok, has transformed how society communicates by erasing distance, space, and time barriers. TikTok is popular for creative content, including educational content about skincare. Skincare education is crucial due to the increasing prevalence of dangerous and illegal skincare products being promoted, often indirectly, by influencers through endorsements. The use of these harmful skincare products can lead to serious skin issues and even cancer. The lack of public knowledge about proper skincare exacerbates this problem. dr. Richard Lee, an aesthetic doctor and TikTok influencer, is well-known for his skincare education content. Meanwhile, dr. Oky Pratama, also an aesthetic doctor and influencer, is famous for promoting his beauty clinic and sharing everyday life content. This research analyzes their content using media text analysis, particularly employing the framing approach. The results reveal how the public interprets skincare content on social media and its impact on the skincare industry. This highlights the importance of informed decisions when selecting safe skincare products. Additionally, this study contributes to understanding the effects and implications of skincare educational content on social media. Media sosial, khususnya TikTok, telah mengubah cara komunikasi masyarakat dengan menghapus batasan jarak, ruang, dan waktu. TikTok populer untuk konten kreatif, termasuk didalamnya berisi edukasi skincare. Edukasi mengenai skincare sangatlah penting karena produk skincare berbahaya dan ilegal semakin banyak beredar, bahkan tidak sedikit yang secara tidak langsung didukung oleh influencer melalui endorsement. Penggunaan skincare berbahaya dapat mengakibatkan masalah kulit serius dan bahkan kanker. Kurangnya pengetahuan masyarakat mengenai perawatan kulit yang baik dan benar menyebabkan masalah ini. dr.Richard Lee, seorang dokter estetika sekaligus influencer TikTok, beliau terkenal karena konten edukasi skincare. Sedangkan, dr.Oky Pratama, yang juga merupakan dokter estetika sekaligus influencer, tetapi beliau terkenal karena konten promosi klinik kecantikannya dan konten mengenai kehidupan sehari-hari.  Penelitian ini menganalisis konten mereka dengan metode analisis teks media, terutama dengan pendekatan framing. Hasilnya mengungkap bagaimana masyarakat menafsirkan konten skincare di media sosial, dan dampaknya pada industri skincare yang menyoroti pentingnya pengetahuan dalam memilih produk skincare yang aman untuk digunakan. Serta, penelitian ini berkontribusi dalam memahami dampak dan implikasi dari konten edukasi skincare di media sosial.
Strategi Komunikasi Organisasi Dalam Meningkatkan Kinerja Karyawan Cangkruk Vape Shop Sidoarjo Noor Jannah; Tira Fitriawardhani; Julyanto Ekantoro
INTELEKTUAL ( E-Journal Administrasi Publik dan Ilmu Komunikasi ) Vol 11 No 1 (2024): Jurnal Intelektual: Administrasi Publik dan Ilmu Komunikasi
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Bhayangkara Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55499/intelektual.v11i1.1156

Abstract

This study examines the organizational communication strategies used by Cangkruk Vape Shop to improve employee performance, which are deemed ineffective in enhancing employee motivation, as evidenced by frequent tardiness and suboptimal work performance. This research employs a descriptive qualitative method. Data was collected through interviews with the shop owner, manager, store supervisor, and three operational staff of Cangkruk Vape Shop Sidoarjo. The main focus of the research is to identify and analyze the forms of communication strategies, both vertical and horizontal, used to improve employee performance. Data collection techniques include observation, interviews, and documentation. The research findings indicate that vertical and horizontal communication is used to create a positive work environment. This communication enhances employee work ethic and evaluates their performance through nine indicators. Improvements in employee performance are seen in increased creativity, initiative, and discipline.
Strategi Customer Relationship Management (CRM) PT Global Surya Medika Dalam Mempertahankan Loyalitas Pelanggan Regita Cahya Ramadhanti; Tira Fitriawardhani; Julyanto Ekantoro
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 3 No. 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jiksp.v3i2.3471

Abstract

This study aims to examine the CRM (Customer Relationship Management) strategies applied by the Customer Retention Unit of PT Global Surya Medika Surabaya to achieve customer loyalty. The research is based on the concepts of Financial Benefit, Social Benefit, and Structural Tie as proposed by Kotler and Keller. This study uses a case study approach with qualitative methods through interviews, observations, and literature review. The results of this study show how PT Global Surya Medika implements CRM to retain customers. Financial Benefit, Social Benefit, and Structural Tie are forms of CRM implementation at PT Global Surya Medika in maintaining customer relationships by combining the communication capabilities of Public Relations and Marketing with technology. It starts with identifying customers through Repeat Purchase, Rejecting Competitors, and Word of Mouth. The types of customer loyalty obtained by PT Global Surya Medika are weak loyalty and premium loyalty. Premium loyalty is a very high level of customer loyalty, where customers are not only loyal but become enthusiastic fans who are hard to tempt by competitors and are even willing to pay more. Weak loyalty is a superficial level of loyalty, where customers keep purchasing not out of brand love but due to convenience, lower price, or availability. The company then differentiates customers based on existing customer data, interacts through various intermediary platforms and direct communication, and continuously modifies health equipment service offerings and updates medical devices within a certain time frame according to health procedures to match customer needs.
Pengaruh Penggunaan Clickbait pada Judul Berita di Ayobandung.com Terhadap Minat Baca Mahasiswa Fakultas Ilmu Sosial dan Politik Universitas Bhayangkara Surabaya Kautsar Senja; Julyanto Ekantoro; Ratna Setyarahajoe
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 02 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v4i2.3524

Abstract

Reading interest is a strong desire of an individual to read a literature provided by the author with self-awareness, so that an individual will be encouraged to read and explore the contents of the literature without coercion. Student reading interest in a literature or current news is influenced by several factors, such as clickbait. This study aims to determine the impact of clickbait on the reading interest of students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya on the ayobandug.com platform. This research is based on the discovery of a phenomenon found by the author on the ayobandung.com platform which has the characteristics of clickbait, where the title is found to be very interesting, but sometimes the content of the news does not match the content of the title raised. The population in this study were students of the Faculty of Social and Political Sciences, Bhayangkara University, Surabaya. The sampling technique in this study used a purposive sampling technique which has predetermined respondent criteria of 100 respondents. The data collection method was based on the survey method and the analysis technique in this study used the structural equation modeling method and used an analysis tool in the form of Partial Least Square (PLS). The research results found that the better the use of clickbait in the online media news titles ayobandung.com, the more it increases students' interest in reading.
Co-Authors Anindita Putri Pratiwi Ariyan Alfraita Bagus Purnomo Aji Delmarrich Bilga Ayu Permatasari fikriyah afi nabilah Fitria Widiyani Roosinda Ita Nurlita Jokhanan Kristiyono Kautsar Senja Noor Jannah Nuzul Qur’ani Tresna Dewati Ratna Setyarahajoe, Ratna Ratna Setyaraharjoe Regita Cahya Ramadhanti Tira Fitriawardhani Tira Fitriawardhani