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All Journal At-Taradhi: Jurnal Studi Ekonomi
Azzah Liddiana
UIN Ar-Raniry
Economics, Econometrics & Finance Education

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Menginvestigasi Perilaku Pembelian Impulsif pada Platform E-Commerce dalam Fenomena Doom Spending Generasi Z Rizky Andrean; Muhammad Khoirul Fikri; Azzah Liddiana; Eka Mega Pertiwi; Elis Ratna Wulan
At-Taradhi Jurnal Studi Ekonomi Vol 16 No 2 (2025): At-Taradhi: Jurnal Studi Ekonomi
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/taradhi.v16i2.18005

Abstract

The development of digital technology and the rapid use of e-commerce platforms have driven changes in consumption behavior, especially among Generation Z. One of the emerging phenomena is doom spending, which is spending carried out in response to emotional pressure or stress. This study aims to examine the effect of hedonic shopping motivation, social influence, and perceived ease of use of e-commerce platforms on impulsive buying among Generation Z in the Pekalongan. This study uses quantitative method, with a purposive sampling technique of 269 respondents. Data analysis was carried out by SEM-PLS analysis using SEM-PLS 3. The results of this study showed that hedonic shopping motivation and social influence had a positive and significant effect on impulsive buying, while perceived ease of use had no significant effect on impulsive buying
Co-Authors Eka Mega Pertiwi Elis Ratna Wulan Muhammad Khoirul Fikri Rizky Andrean