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All Journal At-Taradhi: Jurnal Studi Ekonomi JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Muhammad Khoirul Fikri
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Edukasi Manajemen Usaha Bagi UMKM Melalui Seminar Manajemen UMKM Desa Penakir Muhammad Khoirul Fikri; Muhammad Fakhtul Ulum; Muhammad Bagus Setyawan; Maulida Ayu Pangesti; Uvi Syarifah; Rizky Andrean
JURNAL PENGABDIAN MASYARAKAT AKADEMISI Vol. 2 No. 1 (2024): Januari : JURNAL PENGABDIAN MASYARAKAT AKADEMISI
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jpma.v2i1.575

Abstract

This community service aims to provide education and understanding of business management to the community and MSMEs in Penakir Village, Pulosari District, Pemalang Regency, Central Java Province. The method used in this service is through seminar activities to educate the public about MSME management which is delivered orally by the presenters. The results of the seminar activities succeeded in identifying the problems faced by MSMEs and recommending several simple things that they can apply to develop their businesses.
Menginvestigasi Perilaku Pembelian Impulsif pada Platform E-Commerce dalam Fenomena Doom Spending Generasi Z Rizky Andrean; Muhammad Khoirul Fikri; Azzah Liddiana; Eka Mega Pertiwi; Elis Ratna Wulan
At-Taradhi Jurnal Studi Ekonomi Vol 16 No 2 (2025): At-Taradhi: Jurnal Studi Ekonomi
Publisher : Islamic Economics and Business Faculty of UIN Antasari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/taradhi.v16i2.18005

Abstract

The development of digital technology and the rapid use of e-commerce platforms have driven changes in consumption behavior, especially among Generation Z. One of the emerging phenomena is doom spending, which is spending carried out in response to emotional pressure or stress. This study aims to examine the effect of hedonic shopping motivation, social influence, and perceived ease of use of e-commerce platforms on impulsive buying among Generation Z in the Pekalongan. This study uses quantitative method, with a purposive sampling technique of 269 respondents. Data analysis was carried out by SEM-PLS analysis using SEM-PLS 3. The results of this study showed that hedonic shopping motivation and social influence had a positive and significant effect on impulsive buying, while perceived ease of use had no significant effect on impulsive buying
Co-Authors Azzah Liddiana Eka Mega Pertiwi Elis Ratna Wulan Maulida Ayu Pangesti Muhammad Bagus Setyawan Muhammad Fakhtul Ulum Rizky Andrean Rizky Andrean Uvi Syarifah