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All Journal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Dimas Nugroho Dwi Seputro
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Efektivitas dan Penyebab Keterlambatan Pembayaran Berdasarkan SOP Pembayaran di PT. XYZ Indri Yulia Rahmah; Dimas Nugroho Dwi Seputro
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1905

Abstract

One operational problem that can impact cash flow, supply chain continuity, and company relationships is supplier payment delays. The Standard Operating Procedures (SOP), which specify a maximum payment duration of 30 days after invoice receipt, have not been fully followed with by supplier payment practices, according to internal data at PT. XYZ. The purpose of this study is to evaluate the efficiency of supplier payments and pinpoint the causes of PT. XYZ's payment delays. Using supplier payment transaction data from the last three months, including invoice receipt dates, due dates, and actual payment dates, a descriptive quantitative approach was used. Company records and interviews with procurement and finance staff assisted in the data collection process. The findings show that, on average, payments are completed between 45 and 50 days following invoice receipt, which causes delays of roughly 15 to 20 days after the SOP deadline. Inadequate documentation, poor internal communication, erratic cash flow, and a manual invoice verification procedure are the main causes of these delays. The results indicate that PT. XYZ's supplier payment processes have not yet been successfully implemented and need methodical enhancements to increase payment timeliness.
Analisis Strategi Pemasaran Wedding Organizer Mahar Agung pada Pameran Wedding Yes di Tunjungan Plaza Jazz Vin Hatiwidjaja; Dimas Nugroho Dwi Seputro
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 3 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i3.2155

Abstract

The increasing competition among wedding organizers has encouraged companies to implement more effective marketing strategies, particularly through exhibition-based promotional activities. However, empirical studies examining the effectiveness of exhibition marketing based on actual visitor data remain limited. This study aims to analyze the marketing strategy implemented by Mahar Agung Wedding Organizer during the Wedding YES Exhibition at Tunjungan Plaza Surabaya and evaluate its effectiveness based on visitor attendance. A descriptive quantitative approach was employed using structured observation and documentation. Data were collected over three consecutive exhibition days by recording the number of visitors who interacted directly with the Mahar Agung booth and analyzing daily visitor patterns. The findings indicate that the exhibition served as an effective promotional medium by facilitating direct interaction with prospective customers and increasing brand exposure. A total of 57 visitors were recorded during the event, with the highest attendance occurring on Sunday (22 visitors), followed by Friday (19 visitors) and Saturday (16 visitors). These results suggest that visitor interest varied across exhibition days and highlight the importance of scheduling, booth engagement, and direct communication in maximizing exhibition-based marketing performance. The findings provide practical insights for wedding organizers in developing more effective event marketing strategies.
Co-Authors Indri Yulia Rahmah Jazz Vin Hatiwidjaja