Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Journal of Management - Small and Medium Enterprises (SME's)
Ismartaya Ismartaya
Department of Management, Faculty of Economics and Business, University of Djuanda
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
THE INFLUENCE OF PRICE, SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF PT. PUTRA PELANGI PERKASA TAJUR BOGOR Imanda Hanipah; Ismartaya Ismartaya; Endang Silaningsih
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21528

Abstract

This study aimed to investigate the influence of customer satisfaction, service quality, and price on customer loyalty. This quantitative study surveyed one hundred people with a non-probability sample procedure grounded in purposive sampling. This study discovered a significant positive correlation between competitive price, high-quality service, and customer satisfaction and consumer loyalty. To optimize profit amidst competitive market dynamics, enhance customer loyalty, and successfully manage risk, firms must possess a comprehensive understanding of these three factors, as concluded. Keywords: Price; Service Quality; Customer Satisfaction; Customer Loyalty
THE ROLE OF WORK STRESS IN MEDIATING THE EFFECT OF WORKLOAD AND WORK ENVIRONMENT ON TURNOVER INTENTION: A STUDY OF ANDY MUSHROOM BOGOR EMPLOYEES Fadia Fadhilatunnisa; Sri Harini; Ismartaya Ismartaya
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.23298

Abstract

This study aims to examine the moderating role of job stress in the relationship between workload, working conditions, and employees’ turnover intentions at Andy Mushroom Bogor. A saturated sampling technique was employed to determine the sample. The findings indicate that workload and job stress have a positive effect on turnover intentions, while working conditions exert a negative influence on employees’ intention to leave. In addition, workload is positively associated with job stress, whereas favorable working conditions are found to reduce job stress. Job stress mediates the positive relationship between workload and turnover intentions and moderates the negative effect of working conditions on turnover intentions. Keywords: Workload; Work Environment; Work Stress: Turnover Intention
Co-Authors Endang Silaningsih Fadia Fadhilatunnisa Imanda Hanipah Sri Harini