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All Journal Journal of Management - Small and Medium Enterprises (SME's)
Endang Silaningsih
Department of Management, Faculty of Economics and Business, University of Djuanda
Economics, Econometrics & Finance

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THE INFLUENCE OF PRICE, SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF PT. PUTRA PELANGI PERKASA TAJUR BOGOR Imanda Hanipah; Ismartaya Ismartaya; Endang Silaningsih
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.21528

Abstract

This study aimed to investigate the influence of customer satisfaction, service quality, and price on customer loyalty. This quantitative study surveyed one hundred people with a non-probability sample procedure grounded in purposive sampling. This study discovered a significant positive correlation between competitive price, high-quality service, and customer satisfaction and consumer loyalty. To optimize profit amidst competitive market dynamics, enhance customer loyalty, and successfully manage risk, firms must possess a comprehensive understanding of these three factors, as concluded. Keywords: Price; Service Quality; Customer Satisfaction; Customer Loyalty
Co-Authors Imanda Hanipah Ismartaya Ismartaya