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All Journal Jurnal Pendidikan Kimia Indonesia Accounting Profession Journal (APAJI)
Erwinda Gracya Laman
Universitas Kristen Indonesia Paulus
Chemistry Economics, Econometrics & Finance Education

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Development of E-Module Based Ethno-STEM to Improve HOTS and Students' Scientific Attitudes in Chemistry Learning Betzy Ayu Omega Rampean; Erwinda Gracya Laman; Widi Aprilia Ta'bi; Chelsea Senolinggi; Tirza Marsena; Fikra Nugraha
Jurnal Pendidikan Kimia Indonesia Vol. 9 No. 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jpki.v9i1.103020

Abstract

21st-century learning aims to produce quality, superior, and competitive human resources. In this digital era, teachers must be able to master technology and some intelligent media usage. Digital-based media integrated with science has been widely applied in education to increase student motivation in chemistry learning compared to conventional learning. Therefore, learning is not only limited to the classroom as a transfer of knowledge, but also requires support that is able to develop students' skills and attitudes in living in the 21st century. One example of skills and attitudes that must be possessed in the 21st century is higher-order thinking skills (HOTS) and scientific attitudes. E-modules based on ethno-stem developed with heyzine flipbooks presenting reaction rate material related to Toraja culture, specifically the typical Pa'piong food, aims to improve (HOTS) and scientific attitudes of students. This research is a development research with the ADDIE model, namely analysis, design, development, implementation, and evaluation. E-modules based on ethno-stem were validated and revised by 4 experts, namely media experts, material experts, language, and cultural experts, as well as 2 teachers who gave a score of 0.91 on the assessment scale and categorized as sss very valid. The sample in this study, namely 65 students, gave an average score of 94, which stated that it was very practical.
PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM PRODUK MINUMAN KOPI KEDAI X DI KOTA MAKASSAR Joan Gabriella Palebangan; Erwinda Gracya Laman; Eltrit Bima Fitrian; Wona Grace Boro
Accounting Profession Journal (APAJI) Vol. 8 No. 1 (2026): Accounting Profession Journal (APAJI)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35593/apaji.v8i1.444

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan digital marketing sebagai strategi pemasaran pada UMKM produk minuman kopi Kedai X di Kota Makassar serta mengidentifikasi dampaknya terhadap peningkatan visibilitas merek dan penjualan. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Subjek penelitian ini adalah pemilik usaha, karyawan, dan konsumen Kedai X. Hasil penelitian menunjukkan bahwa pemanfaatan media sosial, marketplace, dan konten promosi digital mampu memperluas jangkauan pasar serta meningkatkan interaksi dengan konsumen. Selain itu, penggunaan strategi konten visual dan promosi berbasis tren terbukti efektif dalam membangun citra merek yang lebih kuat. Kendala yang dihadapi meliputi keterbatasan sumber daya manusia dan konsistensi pengelolaan konten. Kesimpulan penelitian ini menegaskan bahwa digital marketing merupakan strategi yang relevan dan potensial untuk meningkatkan daya saing UMKM di era digital.
Co-Authors Betzy Ayu Omega Rampean Chelsea Senolinggi Eltrit Bima Fitrian Fikra Nugraha Joan Gabriella Palebangan Tirza Marsena Widi Aprilia Ta'bi Wona Grace Boro