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All Journal ZIJEd :Zabags International Journal of Education Indonesian Development Economics and Localities
Sri Kadarsih
Institut Islam Al Mujaddid Sabak, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Global Issues in Digital-Based Education Marketing for World Class Education at Universitas Internasional Batam Agung Setiabudi; Kasful Anwar Us; Fridiyanto; Sri Kadarsih
Indonesian Development Economics and Localities Vol. 2 No. 1 (2026): January-June
Publisher : Future Techno-Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/bdarhf46

Abstract

This study explores the global digital marketing strategies implemented by Universitas Internasional Batam (UIB) in its pursuit of World Class Education (WCE). Employing a qualitative descriptive approach, the research analyzes UIB’s efforts to expand its international reach through multilingual website development, participation in global mobility programs such as Erasmus and AIESEC, and active digital campaigns across social media platforms. Findings reveal key challenges including limited multilingual content, insufficient digital marketing infrastructure and human resources, and a lack of differentiated international academic programs and sustainable collaborations. Despite these challenges, UIB demonstrates strategic progress through capacity-building initiatives, accreditation efforts, and enhanced global partnerships. The study highlights the importance of integrating digital innovation with local cultural values (glocalization), strengthening international academic networks, and adopting data-driven marketing approaches. The results provide valuable insights for higher education institutions aiming to compete effectively in the increasingly globalized digital education market.
Human Resource Management to Enhance the Professionalism of Islamic Religious Education Teachers at Muhammadiyah Muaro Jambi Junior High School Al Munip; Sri Kadarsih; Maspan Maspan
Zabags International Journal of Education Vol. 4 No. 1 (2026): Education
Publisher : CV. Zabags Qu Publish

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61233/zijed.v4i1.43

Abstract

This study is motivated by the importance of teacher professionalism in Islamic education, encompassing pedagogical, social, personal, and professional competencies. However, many Islamic educational institutions face challenges in managing human resources (HR) effectively, including inadequate planning, competency-based recruitment that has not been optimally implemented, and teacher placement that does not fully correspond to institutional needs. This study aims to analyze the contribution of human resource management to enhancing the professionalism of Islamic education teachers, with particular emphasis on HR planning, recruitment and selection, and teacher orientation and placement. The study employed a descriptive qualitative research design, with data collected through interviews, observations, and relevant institutional documents at Muhammadiyah Muaro Jambi Junior High School. The data were analyzed systematically and in depth to identify relevant patterns and relationships. The findings indicate that effective HR management, particularly selective recruitment and placement based on individual competencies and potential, can significantly enhance teachers’ professional competence. Continuous professional development and performance evaluation also constitute strategic measures that support the strengthening of teacher professionalism. The study concludes that integrating HR management with systematic teacher professional development can generate optimal synergy, thereby contributing to the holistic improvement of the quality of Islamic education.
Co-Authors Agung Setiabudi Al Munip Fridiyanto Kasful Anwar Us Maspan Maspan