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All Journal Jurnal Ekonomika Manajemen Dan Bisnis
Endah Subekti
Agribisnis, Fakultas Pertanian, Universitas Wahid Hasyim Semarang
Economics, Econometrics & Finance Education

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Analisis Struktur, Perilaku, Dan Kinerja Pemasaran Susu Sapi Perah Di Desa Manggihan Kecamatan Getasan Nadindra Martalitha Haryani; Dewi Hastuti; Hendri Wibowo; Endah Subekti
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5161

Abstract

The marketing of dairy cow milk plays a crucial role in determining distribution efficiency, price formation, and farmers' income. This study aims to analyze the structure, conduct, and performance of dairy milk marketing in Manggihan Village, Getasan District, Semarang Regency, using the Structure-Conduct-Performance (SCP) approach. A quantitative approach with a descriptive method was employed. The cattle population in the village totals 965 head. The sample consisted of 25 farmers selected via random sampling, while marketing institutions were identified using snowball sampling. Data were collected through observation, questionnaire-based interviews, and documentation, utilizing both primary and secondary sources. Data analysis covered market structure (via market share, Concentration Ratio [CR1], and Minimum Efficiency Scale [MES]), market conduct, and market performance (using marketing margins, farmer's share, and marketing efficiency). The results indicate a market structure tending toward monopsony, characterized by a 100% market share for collectors, sales shares of 97.76% to cooperatives and 2.43% to traders, a CR1 of 100%, and an MES of 100%, indicating high barriers to market entry. Three marketing channels were identified, with marketing margins of Rp33,000/liter, Rp3,200/liter, and Rp3,000/liter; farmer's shares of 17.5%, 53.8%, and 70%; and marketing efficiency values ​​of 7.82%, 9.49%, and 4.89%. Channel III was the most efficient, exhibiting the lowest efficiency value and the highest farmer's share. Thus, dairy milk marketing in Manggihan Village remains dominated by a single major buyer, and Channel III offers the most efficient marketing performance.
Analisis Kelayakan Usaha Penggilingan Padi “Berkah Tani” Di Desa Kaliyoso Kecamatan Kangkung Kabupaten Kendal Putri Amalia Tasbita; Dewi Hastuti; Sri Wahyuningsih; Endah Subekti
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 5 No. 2 (2026): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v5i2.5162

Abstract

Rice milling is a meeting place for the entire production process such as harvesting, processing and marketing activities of products such as rice and bran. This study aims to analyze the costs, revenues, Break Even Point (BEP) income, and Revenue Cost (R/C) of the “Berkah Tani” rice mill in Kaliyoso Village, Kangkung District, Kendal Regency. The study uses a case study method with quantitative and qualitative approaches. The research location was determined by Purposive Sampling, while respondents were selected using Purposive Sampling. The data used include primary and secondary data analyzed using cost, revenue, income, BEP and R/C analysis. The results of the study show that the total costs incurred in one month are Rp. 23,955,625, total revenue Rp. 33,037,500, income Rp. 10,587,500. BEP service price Rp455/kg, BEP service unit 20,494 kg, BEP price and BEP unit milling service are below the break-even point, BEP price of rice production Rp10,505/kg, BEP unit rice production 1,126 kg, BEP price and BEP unit for rice production business are above the break-even point. The R/C value of milling service activity is 0.88 which means it is not feasible, R/C of rice production activity is 1.64 which means it is feasible to run and the average R/C of “Berkah Tani” rice milling business is 1.38. The R/C value of “Berkah Tani” rice milling business is 1.38 indicating that “Berkah Tani” rice milling business is feasible to run because the R/C value is > 1.
Co-Authors Dewi Hastuti Hendri Wibowo Nadindra Martalitha Haryani Putri Amalia Tasbita Sri Wahyuningsih