Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Indonesian Journal of Agriculture and Environmental Analytics
Gentur Ageng Sejati
Universitas Muhammadiyah Purwokerto
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Environmental Science Health Professions Physics

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Entrepreneurial Spirit of Vegetable Vendors at Kliwon Market: A Competence Paradox Analysis Gentur Ageng Sejati; Dumasari Dumasari; Sulistyani Budiningsih; Watemin Watemin
Indonesian Journal of Agriculture and Environmental Analytics Vol. 5 No. 1 (2026): January 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijaea.v5i1.16151

Abstract

The agricultural sector remains a critical pillar of Indonesia's micro-economy. This study exhaustively analyzes the entrepreneurial spirit among Micro, Small, and Medium Enterprises (MSMEs), specifically vegetable vendors at Kliwon Market, Karanglewas. Furthermore, it identifies structural and psychological obstacles to business development. Employing a descriptive quantitative method, 75 respondents were selected via Cluster and Convenience Sampling. Findings reveal a "competence paradox": vendors exhibit high operational spirit (Responsibility 4.80, Self-Confidence 4.72) but significant strategic weaknesses (Risk-Taking 3.86). Internal obstacles, primarily a lack of innovation (34.7%), outweigh external factors. The study suggests that traditional market sustainability relies heavily on transforming vendor mindsets from survivalist to growth-oriented through financial literacy and collective supply chain efficiency.
Co-Authors Dumasari Dumasari, Dumasari Sulistyani Budiningsih Watemin, Watemin