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All Journal Jurnal Ilmiah METHONOMI
Madeline Angeline
Universitas Mikroskil
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH E-TRUST DAN PROMOSI TERHADAP E-LOYALTY DAN E-SATISFACTION SEBAGAI VARIABEL INTERVENING PADA PENGGUNA OVO DI KELURAHAN SUKARAMAI II KOTA MEDAN Madeline Angeline; Sharen Imanuel; Apren Halomoan Hutasoit; Suci Pertiwi
Jurnal Ilmiah METHONOMI Vol. 9 No. 2 (2023): Jurnal Ilmiah METHONOMI
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/methonomi.Vol9No2.pp168-184

Abstract

This research aims to understand and analyze the influence of e-trust and promotion on e-loyalty. The study also aims to determine whether e-satisfaction can act as a mediator between e-trust and promotion on e-loyalty. The research was conducted in the Sukaramai II neighborhood of Medan City, with the subjects being individuals using OVO. This is an associative research with a sample size of 96 respondents. Data collection was done through questionnaires distributed to OVO users. The results of this study indicate that e-trust has a significant influence on e-satisfaction, and promotion also has a significant influence on e-satisfaction. Furthermore, e-trust and promotion have a direct and significant impact on e-loyalty. Additionally, the research findings suggest that e-satisfaction does not act as a mediator between e-trust and promotion on e-loyalty.
Co-Authors Apren Halomoan Hutasoit Sharen Imanuel Suci Pertiwi